Fashion & Textiles Institute Senior Technician, Adam Allen-Foord, was approached by MW Magazine to get involved in some futuristic digital fashion imagery. MW had seen Adam’s work on Instagram and they asked him to get involved in a collaboration with another artist to digitally represent some outfits by a fashion designer. The vibrant and distinctive images are featured in the latest issue of the magazine.
Adam tells us, “MW is a new fashion magazine dedicated to introducing and showcasing the inspiring work of designers from all around the world. They asked whether I would like to do a collaboration with another digital artist based on a digital/futuristic theme for their second issue.
“The brief was to showcase four outfits by Belgian designer, Walter Van Beirendonck. Walter’s designs are inspired by art, music and literature, all mixed with ethnic and nature influences. His designs are very recognisable by either strong graphics or innovating cuts and unexpected colour combinations.
“To create the images I re-constructed the outfits from reference photos using a digital fabric simulation and pattern cutting programme that we use here at Falmouth called Clo3d. It’s used in the fashion world to save time and fabric in the design stages – you produce a pattern in the software, virtually sew it together and it then drapes the fabric over a digital avatar to create realistic looking images of the clothes before they are produced. We are teaching it here so that students are prepared for industry. We are at the forefront here in Falmouth in this regard.”
John Boddy, Head of Fashion & Textiles added,
We are responsive to the evolving global fashion industry and the utilisation of emerging 3D virtual design technologies allows our students to experience real world design solutions that have less of an environmental impact. This is just one of the ways in which here at Falmouth’s Fashion & Textiles Institute we are nurturing responsible and progressive fashion practitioners.”
Once he had created the clothes Adam shared them with his co-designer. He continues, “After several iterations, I exported the 3D models of the clothing and sent them to Stacie Ant, a new media artist and curator. She made the people for the outfits, posed and textured them and created the backgrounds.
“It’s wonderful to see the combination of fashion design and digital art come to life in these amazing images.”