Advertising Partnership Featured in Magazine
14 August 2018
Following their success at this year's D&AD New Blood Festival, Creative Advertising duo Gabby Cork and Aaron Leong have been featured in the commercial creativity magazine Creative Review.
The graduates created a campaign for stationary company Bic, in which they illustrated an issue of The Guardian with a single Bic pen, highlighting how long the product can last. The 80,000-word issue earned them the 'One to Watch' accolade at New Blood, and their recent advertisements for the likes of Bose, the Joseph Rowantree Foundation and Pot Noodle caught the eye of Creative Review.
Speaking on their achievements, Gabby commented: "It feels great to win the 'One to Watch' award! The standard of work at New Blood was incredibly high this year, we were really honoured to be chosen. Winning the award has given us the opportunity to speak with some really interesting people from various creative industries.
"The Creative Review feature came as a bit of a surprise. We're glad our names are getting out there, especially on such a big platform. It's already led to some good opportunities and hopefully it'll lead to more. We put a lot of time in our work so it's nice when it gets recognised."
Gabby and Aaron's advertorial portfolio is varied and unique, with each campaign emphasising the importance of the specific issue they are highlighting, or the necessity of the specific product in the spotlight.
Aaron explained: "We understand the importance of having a varied source of inspiration when working on a project, so we get it from almost anywhere.
"Films, news, books, TV, other ad campaigns, memes, podcasts, things we see on the street. The more we absorb, the more relevant and informed our work will be."
The pair are currently interning at Ogilvy UK in London and revising their portfolio with current ventures, in order to establish themselves firmly within the industry.
They both credit their time at Falmouth for deepening their understanding of the world of advertising, saying: "Falmouth was a great place to study, it's only been a month since we left and we're already missing it so much!
"As the course was well connected within the industry, we had several live briefs set for us in which we had to pitch ideas to agencies. This has prepared us greatly for a work environment where we will constantly have to pitch our ideas to clients to convince them our idea will work".