Virtual event
Our Masterclasses give you an opportunity to hear from our academic experts on a wide range of hot industry topics, while getting a flavour of our online master’s degrees.
Branding in a Noisy Market
A masterclass in strategic positioning: how to claim market space with precision and defend it. Positioning is strategic choice, not creative output.
This session looks at decision making in practice, exploring what a brand may want to be known for, with whom and why the brand deserves to hold that space. Discover how this learning is applicable to any brand, project, or career pivot and ultimately define your category, identify your priority audience, establish your frame of reference, articulate your point of difference, and maintain strategic discipline through deliberate exclusion.
We conclude with a live positioning clinic, using a real case to demonstrate the path from market analysis to defensible strategic decisions.
Get in touch
If you have any questions regarding this virtual event, please get in touch with us using the contact details provided below:
