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Producing your own Creative Video Content

Learn how to create impactful media for your business.

Key details
Course duration
6 weeks

Course overview

This online short course in video production has been designed specifically for people working in small/medium sized businesses looking to gain a thorough understanding of what goes into producing quality video content.

Whether you are currently leading on video production within your company or are supporting on day-to-day activities as part of a wider role, you will explore industry processes and gain the confidence and skills required to produce video content that can make a real-world impact.  

Co-developed by experienced subject specialists and embedded in Falmouth University’s renowned creative and industry-focused environment, you will gain the contemporary knowledge and technical skills required to excel in video production. 

You will: 

  • Gain a thorough understanding of the full video making process 
  • Explore different types of film, from interviews to drama and experimental short films  
  • Master basic editing techniques in both video and audio 
  • Create a finished video working within current industry processes 
  • Develop confidence and creativity when pitching ideas for video content  
  • Learn how to think critically and professionally about your practice 

You can apply online for this short course by clicking the button and filling in the application form:


Course details

Combining theoretical and practical approaches, this six-week short course will improve your understanding of video production and will equip you with the technical skills required to produce engaging video content for your business.  

In the first session, you will get a thorough introduction to filmmaking processes and the broader industry. You will then explore a different element of video production each week; from planning and interview techniques to technical areas such as lighting and camera work. You will also gain skills in post-production and editing, as well as marketing/dissemination of your video projects.  

You will finish the course with a greater confidence in your theoretical knowledge and practical skills and will feel empowered to deliver impactful video content that can benefit your business.  

Weekly topics

You will define what you want to get out of this course, including an idea for a short film that you will aim to complete during the course. 

You will flesh out the previous week’s idea for a short film, working out how it fits into a three-act structure and create a production plan ahead of filming. 

Learn technical skills in composition, lighting, camera work and audio. Use these skills to film a professional-standard interview. 

Reflecting on the skills developed filming your interview, we will discuss interview techniques, hints, and tips about how to create an engaging interview; how to illustrate the interview and make the most of emotion on film.

Learn basic editing techniques in both video and audio and explore how music and sound can take a film to another level.  

Develop ways of making the most of your finished piece of video and how to use and adapt it to engage audiences in your business.

Course structures and specific weekly sessions can change as part of our course enhancement and review processes. If a certain session is important to you, please discuss it with our team: 

How you'll learn

Studying online is the ideal option for those looking for flexibility while elevating their career prospects. Our online short courses have been designed from the outset to be delivered online, meaning they're crafted specifically for you to study remotely. 

You'll spend approximately four hours a week completing your studies. This may include: 

  • Reviewing all core lecture content and sharing your reflections on the topics discussed 
  • Reading and responding to discussions and challenge activities 
  • Completing required reading 
  • Attending weekly webinars with your tutor and peers (or watching the recording if you can't attend) 
  • Asking questions and sharing your thoughts with your tutors and peers 
  • Completing quizzes to test your knowledge 

Through a combination of these teaching methods, you will be encouraged to push yourself, explore professional skills and develop expertise to take back into industry. 

You will access all materials via our dedicated virtual learning environment. This is also where you will find all key documentation and any course announcements.  

You'll be supported by your tutor, who will deliver weekly webinars and facilitate the online forums.  

How you'll be assessed

This course will culminate in a multiple-choice quiz to test your learning and understanding. The quiz is taken and submitted online at the end of the course and certification will be presented upon successful completion of the quiz (70% pass rate).  

The quiz can be attempted as many times as required within a 30-day access period following completion of week 6 of the course. You will still be able to access your learning materials during this time to support completion of the quiz. 

Please note, this course does not offer university credits but successful participants will be awarded a certificate of completion alongside building key skills for the workplace. 


Our subject matter experts, who have developed and will deliver the course, have real-life experience of working within industry as well as experience of teaching. They are supportive and committed to helping you to develop digital competencies, and bring understanding of a range of modes of practice that specifically relate to SMEs. 

Dr Jem Mackay

Course Leader, Film & Television MA (Online)

Dr Jem Mackay is a filmmaker/artist who has been exploring collaborative systems within creative pro...

Dr Jem Mackay


The following resources are available to participants enrolled on our online short courses: 

  • Dedicated easy-to-use virtual learning environment (VLE)  
  • 24/7 support using Learn available through the VLE 
  • An online learning community  
  • Accessible online audio/visual content   
  • Optional weekly webinars 
  • Support via your online tutor for all course-related and academic queries.  
  • You can also contact our email if you require any support with a

How to apply

Eligibility criteria

Participants must be employed by a registered UK SME (small/medium enterprise) with fewer than 250 employees, and annual turnover that does not exceed €50 million (approx. £40 million).

Participants must be 18 years’ old or over to apply for this course. 

This course is taught in English. Participants will need a conversational proficiency in written and verbal English to get the most from this course. 

The company the participant is employed by must not have exceeded €200,000 in De Minimis aid in the last three fiscal calendar years.* 

*What is State Aid and De Minimis?
State Aid refers to forms of assistance from a public body, or publicly-funded body, given to organisations and businesses. Under the ‘De Minimis’ exemption businesses can receive up to €200,000 or equivalent of aid in a rolling 3 year period. If your company is close to exceeding this figure, please contact us to discuss the value of the courses and eligibility. Further information can be found here. 

Fees, costs & funding

Total course fee

  • £50 +VAT per learner per course for a Cornish SME (confirmed via eligibility check). 
  • £195 +VAT per learner per course for a SME based outside Cornwall. 

You will be required to pay the course fee in full upon receiving confirmation of your place to study on the course. You will be sent a link to make the payment online. Full instructions will be available on how to make the payment.

Typical course costs

You will need access to a laptop/desktop computer. It is an essential piece of equipment that you will need right from the start of the course.  

Our Virtual Learning Environment, Learn, only requires an operating system that can run the latest compatible web browsers. Your computer operating system should be kept up to date with the latest recommended security updates and upgrades. 

We recommend one with as fast a processor as you can afford (8GB of RAM minimum) and a reasonably sized screen (13" minimum, 15" is optimum), plus the following minimum computer specifications: 


  • Windows 10 
  • At least an i7 processor 
  • No less than 8-16 GB Ram  
  • Graphics Card (nVidia 1080 minimum, not Intel Iris integrated graphics) with at least 2GB  
  • 256GB hard drive space minimum  
  • 1920 x 1080 display resolution or higher (most displays offer a higher resolution than this) 

Apple MacBook: 

  • Mac OS 10.15 or newer 
  • At least an i7 processor 
  • No less than 8-16GB Ram  
  • Graphics Card 
  • 256GB hard drive space minimum  
  • 1920 x 1080 display resolution or higher (most displays offer a higher resolution than this) 
  • A dongle to plug additional resources into the laptop is also required for all modern MacBooks 

16 -32 GB memory stick so you can back up your work regularly (approx. £10-20) 

Along with compatibility and web standards, Canvas has been carefully crafted to accommodate low bandwidth environments. It is recommended to have a minimum Internet speed of 512kbps. 

Have a question about our courses?

You can get in touch with us easily using our online form. Click the button to fill out the form and we'll come back to answer your queries and help you choose the right short course for you.

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