Producing your own Creative Video Content
Learn how to create impactful media for your business.
Course overview
This online short course in video production has been designed specifically for people working in small/medium sized businesses looking to gain a thorough understanding of what goes into producing quality video content.
Whether you are currently leading on video production within your company or are supporting on day-to-day activities as part of a wider role, you will explore industry processes and gain the confidence and skills required to produce video content that can make a real-world impact.
Co-developed by experienced subject specialists and embedded in Falmouth University’s renowned creative and industry-focused environment, you will gain the contemporary knowledge and technical skills required to excel in video production.
You will:
- Gain a thorough understanding of the full video making process
- Explore different types of film, from interviews to drama and experimental short films
- Master basic editing techniques in both video and audio
- Create a finished video working within current industry processes
- Develop confidence and creativity when pitching ideas for video content
- Learn how to think critically and professionally about your practice
You can apply online for this short course by clicking the button and filling in the application form:
Course details
Combining theoretical and practical approaches, this six-week short course will improve your understanding of video production and will equip you with the technical skills required to produce engaging video content for your business.
In the first session, you will get a thorough introduction to filmmaking processes and the broader industry. You will then explore a different element of video production each week; from planning and interview techniques to technical areas such as lighting and camera work. You will also gain skills in post-production and editing, as well as marketing/dissemination of your video projects.
You will finish the course with a greater confidence in your theoretical knowledge and practical skills and will feel empowered to deliver impactful video content that can benefit your business.
Weekly topics
You will define what you want to get out of this course, including an idea for a short film that you will aim to complete during the course.
You will flesh out the previous week’s idea for a short film, working out how it fits into a three-act structure and create a production plan ahead of filming.
Learn technical skills in composition, lighting, camera work and audio. Use these skills to film a professional-standard interview.
Reflecting on the skills developed filming your interview, we will discuss interview techniques, hints, and tips about how to create an engaging interview; how to illustrate the interview and make the most of emotion on film.
Learn basic editing techniques in both video and audio and explore how music and sound can take a film to another level.
Develop ways of making the most of your finished piece of video and how to use and adapt it to engage audiences in your business.
Course structures and specific weekly sessions can change as part of our course enhancement and review processes. If a certain session is important to you, please discuss it with our team: shortcourses@falmouth.ac.uk.
How you'll learn
Studying online is the ideal option for those looking for flexibility while elevating their career prospects. Our online short courses have been designed from the outset to be delivered online, meaning they're crafted specifically for you to study remotely.
You'll spend approximately four hours a week completing your studies. This may include:
- Reviewing all core lecture content and sharing your reflections on the topics discussed
- Reading and responding to discussions and challenge activities
- Completing required reading
- Attending weekly webinars with your tutor and peers (or watching the recording if you can't attend)
- Asking questions and sharing your thoughts with your tutors and peers
- Completing quizzes to test your knowledge
Through a combination of these teaching methods, you will be encouraged to push yourself, explore professional skills and develop expertise to take back into industry.
You will access all materials via our dedicated virtual learning environment. This is also where you will find all key documentation and any course announcements.
You'll be supported by your tutor, who will deliver weekly webinars and facilitate the online forums.
How you'll be assessed
This course will culminate in a multiple-choice quiz to test your learning and understanding. The quiz is taken and submitted online at the end of the course and certification will be presented upon successful completion of the quiz (70% pass rate).
The quiz can be attempted as many times as required within a 30-day access period following completion of week 6 of the course. You will still be able to access your learning materials during this time to support completion of the quiz.
Please note, this course does not offer university credits but successful participants will be awarded a certificate of completion alongside building key skills for the workplace.
Staff
Our subject matter experts, who have developed and will deliver the course, have real-life experience of working within industry as well as experience of teaching. They are supportive and committed to helping you to develop digital competencies, and bring understanding of a range of modes of practice that specifically relate to SMEs.
Dr Jem Mackay
Course Leader, Film & Television MA (Online)
Dr Jem Mackay is a filmmaker/artist who has been exploring collaborative systems within creative pro...
Facilities
The following resources are available to participants enrolled on our online short courses:
- Dedicated easy-to-use virtual learning environment (VLE)
- 24/7 support using Learn available through the VLE
- An online learning community
- Accessible online audio/visual content
- Optional weekly webinars
- Support via your online tutor for all course-related and academic queries.
- You can also contact our shortcourses@falmouth.ac.uk email if you require any support with a
