- UCAS Code
- W231
- Location
- Falmouth Campus
- Length
- 4 years sandwich
- Direct line
- 01326 213730
- Admissions
- admissions@falmouth.ac.uk
Fancy becoming the future of fashion? Look no further. This unique, industry-inspired course prepares you for the global professional world of fashion marketing.
Established in response to industry needs, BA(Hons) Fashion Marketing offers an opportunity to develop your intellectual, technical and creative skills. Throughout this four-year degree, you'll develop the knowledge and expertise of creative fashion marketing in business.
Sharing first year modules with Falmouth's other Fashion students, you'll gain a first-hand understanding of garment design and the broader fashion spectrum. You'll also complete a professional placement in your third year, giving you practical experience of working in marketing.
Throughout the course, we emphasise the principles of design, manufacture, the history and context of fashion marketing, and its current global position. This means you'll build a thorough understanding of the fashion industry and how to successfully promote products and brands within it.
The course combines core fashion marketing principles including ethical and social fashion, consumer lifestyles, trends and markets, e-commerce and e-marketing, market research, retail design, illustration, social media, fashion PR, fashion writing and journalism, buying, brand management, communications, casting and styling, endorsements and fashion advertising.
Our emphasis on digital marketing in all its forms – alongside traditional techniques – responds to the evolution of the fashion marketing industry where social media, digital promotion and online content are pushing the boundaries of what’s possible.
Cornwall is the largest creative industries cluster outside of London, so BA(Hons) Fashion Marketing is ideally placed here. The course stands out because of its enviable location, unprecedented global fashion industry connections and strong links with the digital economy, all essential to make your mark in this ever-evolving, dynamic industry.
How is the course taught
Project work is supported by lectures, demonstrations, field trips, professional experience, seminars and tutorials. You'll develop peer and self-evaluation skills, which will be used in critical, conceptual and professional capacities.
Careers
- Work in fashion PR, fashion forecasting or visual merchandising
- Career as a stylist
- Work in fashion journalism or publishing
- Portfolio career including teaching and postgraduate study
Assessment
- Continuous assessment through visual, verbal and written assignments
- Portfolio of project work
Experience you'll get
- UK and international study trips
- UK and international work experience, and live projects with industry partners
- Fashion show production
Interview and selection process
We invite all applicants to interview.
Interviews are currently taking place.
Location: Falmouth Campus
What you'll do
Stage 1
In your first year you'll develop an understanding of the principles of fashion marketing, as you examine production and presentation, the role of the designer and the global context of the fashion industry.
Stage 2
The second year sees you exploring the fashion marketing industry in greater detail, getting to grips with the many elements that make up this dynamic profession, from forecasting and trend prediction to management and communication.
Stage 3
Your third year will see you undertake a full-year placement in the marketing industry, arranged with the support and consultation of your course team.
Stage 4
Full of confidence, your final year will see you take on a major project and marketing plan, vitally important as you prepare to enter the industry. You'll also identify and complete your dissertation.
