Fashion Marketing BA(Hons)

W231 (3 year)/ W23S (4 year)*
Penryn Campus
3/4 years full-time
Direct line
01326 213730

Fashion marketing is the voice of fashion. We focus on the customer experience - communicating a brand and delivering sustainable satisfaction in business and consumer contexts.

BA(Hons) Fashion Marketing at Falmouth balances theory with practice, preparing you for the countless possibilities of this emergent field, across all lifestyle sectors, small or large firms, nationally and internationally.


  • Accredited by the Chartered Institute of Marketing (CIM)
  • Optional industry placement year (4 year course)
  • Live projects with collaborators such as Seasalt and Fred Perry
  • Optional study trips to London, Paris or New York

How the course is taught

Led by a dedicated team of practicioner-academics, Fashion Marketing offers a realistic industry focused environment with a particular emphasis on live projects. Delivered through a combination of lectures, demonstrations, field trips, professional experience, seminars and tutorials, the course is designed to bridge the pathway from student to professional.

Course Length

You can choose to study a 3 year degree with a short placement(s), or extend your degree to 4 years with a year-long industrial placement in the 3rd year. Although you must select one for your UCAS application, you can amend your decision up until the end of your 2nd year.

International Tier 4 students need to make a new student visa application if they transfer from the 3 to 4 year course.

Course outline

Throughout the degree you’ll explore and interrogate visual and verbal communication principles, international marketing concepts and contextual fashion design. This enables you to build a thorough understanding of the fashion industry and the successful promotion of the products, services and brands within it. During the degree you’ll have the opportunity to complete a semester of study in locations such as Italy, Holland, the USA or Singapore at partner institutions through our Erasmus+ and Study Abroad schemes.

What you'll do

Year 1 (all students)

In your 1st year you'll develop an understanding of the principles of fashion marketing, as you examine visual merchandising, brand communications and the role of visual design in a globalised fashion context. You'll also have the opportunity to apply your knowledge in our fashion marketing studio using industry-standard equipment for creative direction and concept development. 

Year 2 (all students)

During the 2nd year you'll explore the industry in greater detail, acclimatising to the many elements that make up this dynamic profession – with an emphasis towards trend prediction and brand development. The year is designed to develop your understanding of strategic marketing and international business practice. You'll also work on a range of assignments set by academic staff in collaboration with our industry partners. 

Year 3 (3 year degree students only)

The 3rd year allows you to develop skills and insight matched to your particular specialism. You’ll be encouraged to find placements with the help of your course team and career advisors. The year culminates towards an extended research project, strategic marketing plan and a final major project. This final body of work is designed to demonstrate the range of skills and achievements developed during your time at Falmouth. Example projects include international retail expansion concepts, fashion brand repositioning, and magazine and digital innovation. It enables graduates to present strategic and creative marketing skills in a professional portfolio of work.

Year 3 (4 year sandwich degree students only)

Your 3rd year is an industry placement year, which allows you to undertake a period of supervised work experience under the direction of an employer. It comprises a 36-week period of employment and reflection, which will allow you to understand industry roles and your position within the sector. Before the placement, you'll create a study and work plan, advised and approved by your course team and the University's career service.

The sandwich year allows for structured reflection and the development of work-based skills such as those required by longer live projects, typically seasonal buying cycles. Finding and applying for placements are the student’s responsibility and associated tasks start in year 2 with CV writing support, careers advice and mentoring from both staff and more experienced students.

Year 4 (4 year sandwich degree students only)

After your year in industry, you'll re-join the course to complete your degree. This year allows you to research and develop skills suited to your particular specialism, with an extended research project and strategic marketing plan geared towards the wealth of experience you'll have acquired. Following your year in industry there are often opportunities to develop a final major project that is work-based and applied to your placement employer. It enables graduates to present strategic and creative marketing skills in a professional portfolio of work.


The Fashion & Textiles Institute houses the latest technology and equipment, including:

  • Digital training area with Adobe Creative Suite
  • Large, professional-standard studios
  • Professional printing and mounting service equipped with digital printers and large format inkjet printers
  • Access to online resources such as WGSN and LS:N Global

Recent student placements

  • Karen Millen
  • Karla Otto PR
  • Wonderland
  • Dazed and Confused
  • Exposure PR (New York)
  • Cream Cornwall
  • Finisterre
  • Celtic


Our highly experienced and dedicated course team are a mix of current and former practitioners, designers, consultants, directors and professors from across the fashion industry including Alexander McQueen, Elle UK, Vogue Paris, Figaro Japan, The Arcadia Group, WGSN, Condé Nast Publications. We are closely aligned with the Chartered Institute of Marketing to ensure professional rigour and a contemporary knowledge of industry practice.


  • Continuous assessment through visual, verbal and written assignments
  • Individual and group projects
  • Essays and critiques
  • Presentations
  • A final dissertation
  • Portfolio of project work


  • Brand Manager, Fashion Forecaster or Buyer
  • Stylist, Creative Director or Visual Merchandiser
  • Marketing communications, PR and digital media
  • Opportunities in fashion journalism or publishing
  • Portfolio career including teaching and postgraduate study

Student Mentor Scheme

Falmouth's Student Mentor Scheme matches new starters with a second year student, to help you settle in and find your feet. Our student mentors are now on Facebook. To chat to a mentor about the course, living in Cornwall or what to expect at Falmouth, check out the Fashion courses group. You'll need to join the group before you can post.

If you don't have access to Facebook please email your name and proposed course to:

For more information about the application process, portfolios, interviews and selection days, please contact our admissions team using our enquiry form