Creative Events Management BA(Hons)

Penryn Campus
3 years full-time
Direct line
01326 213730

Falmouth's Creative Events Management course has entrepreneurship and employability at its heart. Based in the Academy of Music and Theatre Arts (AMATA) we offer an alternative to the conventional business school approach.

The course prepares you to design and deliver a wide variety of innovative events from music festivals to special events, and touring performances to fashion shows. We'll equip you with creative approaches for product launches, conferences, exhibitions, weddings and corporate events.

AMATA is a working venue, offering a year-round public programme that creates a range of opportunities on your doorstep, from shadowing a producer, to booking, promoting and managing events. During your first month you'll receive technical, legal, and health and safety training, enabling you to work on our live performances.


  • Designing and delivering live events, on and off campus
  • Theory, practical and technical experience, taught by events professionals
  • You'll be based in AMATA, one of the finest performing arts facilities of its kind
  • Tailored learning for your chosen career
  • Live projects, site visits & placements with local and national organisations
  • Visiting industry experts, to help you build essential networks

How the course is taught

This practice-led course, blends experiential process with essential theory. You'll work on live briefs, projects and events, taught by experienced event practitioners, specialist staff at AMATA and expert visiting speakers.

Project work is supported by lectures, seminars, workshops, professional experience and tutorials, to ensure you're inspired, engaged and supported to develop well-informed, safe professional practices. You can focus your individual work to specialise in your area of interest. This allows you to develop your own tailored pathway towards your chosen career or postgraduate destination, while benefitting from interdisciplinary opportunities.

Course outline

You'll learn about the impacts of events, operational management, event design, marketing, working with clients and technical considerations. Throughout the course you'll gain the transferable skills needed to create and sustain business organisations; developing your management of complexity, uncertainty and diversity along with a detailed understanding of how the creative and cultural sectors function. Particular emphasis will be placed on creativity, sustainability and digital futures, preparing you to excel in an ever-evolving cultural landscape.

As your learning progresses, you'll deliver three live, assessed events, as part of AMATA's public programme.

What you'll do

Year 1

Taught by our expert staff, you'll develop an understanding of cultural impacts and organisations while gaining a firm grounding in the processes of events planning. You'll explore everything from marketing and technical skills to managing resources and engaging with clients. You'll also develop team working and presentational skills, shadow AMATA staff and benefit from opportunities to steward public events.

  • The Impact of the Cultural Sector
  • Professional Development
  • Introduction to Events & Resource Planning
  • Understanding Cultural Organisations
  • Events Management Practice
  • Marketing for Events

Year 2

In your second year you'll continue to develop peer and self-evaluation skills as you explore innovative possibilities for delivering successful events. Live briefs, expert speakers and AMATA's public programme will add context to your studies. You'll also apply your critical and cultural appreciation to deliver two live events and consider innovation in the events industry.

  • Critical & Cultural Appreciation
  • Collaborative Planning Event 1
  • Resource Plan for Cornish Client
  • Case Study of a Creative Production
  • Collaborative Planning Event 2
  • Business Innovation in Events

Year 3

By your final year you'll have the confidence and skills to get increasingly hands-on with organising and delivering a more complex, multi-agency, live cultural event project as part of our annual student festival. Connecting with the media and creative industries both on and off campus, you'll build valuable relationships to launch your career on graduation.

  • Professional Practice
  • Event Futures
  • Applied Event Project


  • 12 specialist studio spaces licensed for public events, lecture theatres and seminar rooms
  • A digital box office system to support your professional practice
  • A production space to support group work
  • Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, radio archives, electronic and journal resources
  • The AMATA public programme complements your learning and provides opportunities for you to gain professional experience


Adrian Bossey, Head of Subject, first got involved in the music business as a 16 year old, helping out the nascent Fatboy Slim with his mobile disco. He then worked as an underground DJ running club nights around the UK. Adrian later discovered Carter the Unstoppable Sex Machine, guiding the band to international success including a UK number one album and headline performance at Glastonbury Festival. As company director of an artist management company, whose clients included Chumbawumba, Katy Puckrick, My life Story and The Senseless Things, Adrian worked on 21 UK top 40 singles and 15 UK top 40 albums. In the process he negotiated contracts for clients worth £35 million, set up 21 businesses in the UK and two in the USA, and worked in 23 different countries.

Dartington College of Arts appointed Adrian to provide specialist music-industry advice to businesses and set up Dartington Recordings in 2003. As director of enterprise, he helped generate over £30 million of bid income in eight years, regularly engaging with cultural tourism, as lead on projects including the annual South West Sound Convention. Adrian has been Chair of the HERDASW Creative Industries Special Interest Group, South West Music Industry Forum and RELAYS Operational Group. After ten years in academia, Adrian is currently head of Cultural Management & Production, and executive producer, responsible for The Performance Centre's public and commercial programme.

Matt Kirby, Senior Lecturer and Course Coordinator, has over 15 years' event management experience including working at the Design Council and creative agency Imagination, running his own business and conceiving events for clients such as Ford, BT and Tate St Ives.

Clare Hearn, Lecturer, is a highly experienced event consultant working with the cultural sector and creative industries. She co-founded Mackerel Sky Events, an award winning company delivering a breadth of projects throughout the cultural, corporate and community sectors. Clare's specialisms include working with the heritage, education and visual arts industries and she provides training in fundraising and sustainability for the 3rd sector. Her research interests lie in defining and exploring the value of culture through public engagement.

Claire Eason-Bassett, Lecturer, is the managing director of Mackerel Sky Events as well as having written the BA(Hons) Creative Events Management course, which she now teaches. Mackerel Sky is a creative events agency with a core team of five based in Cornwall and a broader team of experienced associates working across the UK. Bridging the gap between academia and industry, Mackerel Sky offer students the opportunity to get involved with and play key roles in developing and delivering event projects, and working with clients. The Mackerel Sky portfolio includes City of Lights, Agile on the Beach conference, Ping! Cornwall, Falmouth University Fashion Show and work with various business improvement districts and corporate clients across the South West.

Prior to setting up Mackerel Sky Events, Claire completed her BSc(Hons) Mathematics at the University of York and then worked with English National Ballet and Rambert Dance Company, eventually becoming company manager. Having built her experience leading national and international touring and managing dance activity and cultural projects, Claire moved back home to Cornwall to work with The Works and Duchy Opera. In 2013, Claire completed her MBA studies and is now exploring PhD ideas!


  • You'll be assessed through presentations, visual, verbal and written assignments, which will include reports, marketing strategies, and a business plan
  • Feedback and evaluation will be provided throughout the year
  • You'll deliver assessed live cultural event projects in your second and final years


  • Events manager
  • Local Authority events manager
  • Communications or marketing professional
  • Venue manager or stage manager
  • Business owner
  • Freelance events practitioner

Student Mentor Scheme

Falmouth's Student Mentor Scheme matches new starters with a second year student, to help you settle in and find your feet. Our student mentors are now on Facebook. To chat to a mentor about the course, living in Cornwall or what to expect at Falmouth, check out the Creative Events Management group. You'll need to join the group before you can post.

If you don't have access to Facebook please email your name and proposed course to:

For more information about the application process, portfolios, interviews and selection days, please contact our admissions team using our enquiry form