Creative Events Management BA(Hons)

Penryn Campus
3 years full-time
Direct line
01326 213730

This course is open for applications through Clearing. Please contact our Admissions Team on 01326 213730.

Falmouth's Creative Events Management course has entrepreneurship and employability at its heart. Based in the Academy of Music and Theatre Arts (AMATA), we offer an alternative approach to the conventional business school approach. With a 96% rating for student satisfaction (NSS 2015), you'll design and deliver live events in a variety of settings to develop the skills you need to produce memorable events.

The course prepares you to manage a wide variety of innovative events from music festivals to special events, touring performances to fashion shows. We'll equip you with creative approaches for product launches, conferences, exhibitions, weddings and corporate events.

Falmouth is the perfect place for this pioneering degree, which sets business acumen, entrepreneurship, innovation and partnership firmly within the creative mindset that we're known for. Working alongside other courses, you'll design and deliver events across both our campuses as well as off site on a range of live briefs.


  • Designing and delivering a range of events, on and off campus
  • Theory, practical and technical experience, taught by events professionals in one of the finest performing arts facilities of its kind
  • You'll be based in AMATA, a working venue, offering a year-long public programme, with opportunities to shadow producers, and to book, promote and manage events
  • Tailored learning for your chosen career
  • Live projects and placements with local and national organisations, practitioners and the media
  • Visiting expertise from a range of industry experts, helping you build essential networks in industry
  • Work experience placements and site visits

How the course is taught

This is a practice-led course, blending experiential process with essential theory, and taught by experienced event practitioners. You'll work on live briefs, projects and events, supported by expert visiting speakers and specialist staff at The Performance Centre.

Project work will be supported by lectures, seminars, workshops, professional experience and tutorials, to ensure you're inspired, engaged and supported to develop well-informed, safe professional practices. You can focus your individual work to specialise in your area of interest. This allows you to develop your own tailored pathway towards your chosen career or postgraduate destination, while benefiting from interdisciplinary opportunities and collaboration including shared cultural modules.

Course outline

You''ll gain an understanding of the cultural impacts and organisation of events, while also exploring the operational demands of the sector, from marketing and technical skills to managing resources and working with clients.

Throughout the course you'll gain the transferable skills needed to create and sustain business organisations; developing your management of complexity, uncertainty and diversity along with a detailed understanding of how the creative and cultural sectors function. Particular emphasis will be placed on creativity, sustainability and digital futures, preparing you to excel in an ever-evolving cultural landscape.

As your learning progresses, so too will your exposure to live briefs and events. The 2nd year offers the chance to deliver two live events, while your final major project requires you to work with a blend of stakeholders, delivering an event as part of AMATA''s annual student festival.

What you'll do

Year 1

Taught by our expert staff, you'll develop an understanding of cultural impacts and organisations while gaining a firm grounding in the processes of events planning. You'll explore everything from marketing and technical skills to managing resources and engaging with clients. You'll also develop team working and presentational skills, shadow Performance Centre staff and benefit from opportunities to steward public events.

  • CMP110 The Impact of the Cultural Sector
    (20 credits 10 ECTS)
    In this module, you will consider the creative industries, sport, tourism and heritage sectors, including the impact of external factors on industry practice and the influence of cultural organisations and events on society. You will also receive venue and technical inductions as context for cultural production.
  • CEM120 Professional Development
    (20 credits 10 ECTS)
    The working life of a professional events management practitioner is a process of ongoing Continuing Professional Development (CPD). Practitioners need to be adept at a range of business skills including networking, working under pressure, project management, teamwork, numeracy, and verbal, IT and written communication skills. In this module, you will identify and develop a range of key professional attributes through taught sessions and by undertaking an industry placement.
  • CEM 130 Introduction to Events & Resource Planning
    (20 credits 10 ECTS)
    This module will provide an introduction to events from a local, national and international perspective and identify fundamental sectoral principles. The module develops your awareness of events and the pervasive issues that inform practice, including the role of digital content, innovation and sustainability.
  • CMP 140 Understanding Cultural Organisations
    (20 credits 10 ECTS)
    Efficient, legal and empowering management structures, systems and strategies are critical to the success of cultural organisations. In this module, you will consider all aspects of organisational structure paying particular attention to business structure, economics and human resources, and the effect they have on the success of a cultural organisation.
  • CEM 150 Events Management Practice
    (20 credits 10 ECTS)
    Business and financial management skills are key attributes for the successful events manager. In this module, you will further develop your core management skills through taught sessions and a new industry placement.
  • CEM 160 Marketing for Events
    (20 credits 10 ECTS)
    Understanding target markets and effectively marketing to and communicating with audiences, is crucial to successful events management practice. In this module, you will learn the basic principles of marketing and apply them to an event scenario.

Year 2

In your second year you'll continue to develop peer and self-evaluation skills as you explore innovative possibilities for delivering successful events. Live briefs, expert speakers and The Performance Centre's public programme will add context to your studies. You'll also apply your critical and cultural appreciation to deliver two live events and consider innovation in the events industry.

  • CMP 210 Critical & Cultural Appreciation
    (20 credits 10 ECTS)
    In this module you will critically assess, evaluate and reflect upon differences and developments within the cultural industries at national and international levels.
  • CEM 220 Collaborative Planning Event 1
    (20 credits 10 ECTS)
    Working on live projects is a core facet of events management. In this module, you will work in groups to produce and run an event project based in The Performance Centre.
  • CEM 230 Resource Plan for Cornish Client
    (20 credits 10 ECTS)
    Cornwall offers a live laboratory to engage with the operation of a range of cultural organisations and venues which host event activity. In this module you will develop an increasingly sophisticated understanding of resource planning, and will explore the concept of consultancy by developing a creative event proposal for a 'client' in Cornwall.
  • CEM 240 Event Case Study
    (20 credits 10 ECTS)
    The ability to research, analyse and evaluate behaviours in the event industry and wider related environment is an essential skill in professional event management practice. In this module you will be taught the formal principles and methodologies of research practice. You will then identify, select, critically analyse and evaluate event environment ideas, perspectives, theories or data relevant to an appropriate area of study, and complete a written research report.
  • CEM 250 Collaborative Planning Event 2
    (20 credits 10 ECTS)
    In this module, you will work in groups to produce, promote and run an event at an off campus location. You will undertake risk assessments, produce event schedules, create marketing plans and explore aspects of group work theory to enhance your skills in working within project teams.
  • CEM 260 Business Innovation in Events
    (20 credits 10 ECTS)
    Innovation and entrepreneurship is at the core of the events industry and all other business sectors. New products and services are constantly being developed and taken to market. In this module, you will learn about the new concept development process from idea to implementation.

Year 3

By your final year you'll have the confidence and skills to get increasingly hands-on with organising and delivering a more complex, multi-agency, applied cultural event project as part of our annual student festival. This might be a live event or a theoretical one, which you digitally design and test. Connecting with the media and creative industries both on and off campus, you'll build valuable relationships to launch your career on graduation.

  • CEM 310 Professional Practice
    (40 credits 20 ECTS)
    Graduates must creatively market themselves to potential employers, funders and educational institutions; evidencing employability skills and knowledge of current industrial practice. In this module you will assemble and assess a portfolio of professional practice and provide in depth reflection on a recent placement.
  • CEM 320 Event Futures
    (20 credits 10 ECTS)
    Leadership, entrepreneurialism, a critical understanding of your industry, future scanning for new trends, products or services and acting creatively are critical success factors in professional practice. In this module, you will consider the ethical and environmental sustainability, digital, and international futures for events management in social, cultural, political and economic contexts.
  • CEM 330 Applied Event Project
    (60 credits 30 ECTS)
    In this module you will design, implement and evaluate a complex applied group (live or theoretical) event project.


The Performance Centre and Library have everything you need. Specific facilities include:

  • 13 specialist studio spaces licensed for public performance, lecture theatres and seminar rooms
  • A digital box office system to support your professional practice
  • Production space to support group work, project management and events
  • Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, radio archives, exhaustive electronic and journal resources, and an extensive slide collection
  • A public performance programme, which complements your learning and provides opportunities for you to gain experience through volunteering and devising events

Find out more about the Performance Centre


Adrian Bossey, Head of Subject, first got involved in the music business as a 16 year old, helping out the nascent Fatboy Slim with his mobile disco. He then worked as an underground DJ running club nights around the UK. Adrian later discovered Carter the Unstoppable Sex Machine, guiding the band to international success including a UK number one album and headline performance at Glastonbury Festival. As company director of an artist management company, whose clients included Chumbawumba, Katy Puckrick, My life Story and The Senseless Things, Adrian worked on 21 UK top 40 singles and 15 UK top 40 albums. In the process he negotiated contracts for clients worth £35 million, set up 21 businesses in the UK and two in the USA, and worked in 23 different countries.

Dartington College of Arts appointed Adrian to provide specialist music-industry advice to businesses and set up Dartington Recordings in 2003. As director of enterprise, he helped generate over £30 million of bid income in eight years, regularly engaging with cultural tourism, as lead on projects including the annual South West Sound Convention. Adrian has been Chair of the HERDASW Creative Industries Special Interest Group, South West Music Industry Forum and RELAYS Operational Group. After ten years in academia, Adrian is currently head of Cultural Management & Production, and executive producer, responsible for The Performance Centre's public and commercial programme.

Matt Kirby, Senior Lecturer and Course Coordinator, has over 15 years' event management experience including working at the Design Council and creative agency Imagination, running his own business and conceiving events for clients such as Ford, BT and Tate St Ives.

Clare Hearn, Lecturer, is a highly experienced event consultant working with the cultural sector and creative industries. She co-founded Mackerel Sky Events, an award winning company delivering a breadth of projects throughout the cultural, corporate and community sectors. Clare's specialisms include working with the heritage, education and visual arts industries and she provides training in fundraising and sustainability for the 3rd sector. Her research interests lie in defining and exploring the value of culture through public engagement.

Claire Eason-Bassett, Lecturer, is the managing director of Mackerel Sky Events as well as having written the BA(Hons) Creative Events Management course, which she now teaches. Mackerel Sky is a creative events agency with a core team of five based in Cornwall and a broader team of experienced associates working across the UK. Bridging the gap between academia and industry, Mackerel Sky offer students the opportunity to get involved with and play key roles in developing and delivering event projects, and working with clients. The Mackerel Sky portfolio includes City of Lights, Agile on the Beach conference, Ping! Cornwall, Falmouth University Fashion Show and work with various business improvement districts and corporate clients across the South West.

Prior to setting up Mackerel Sky Events, Claire completed her BSc(Hons) Mathematics at the University of York and then worked with English National Ballet and Rambert Dance Company, eventually becoming company manager. Having built her experience leading national and international touring and managing dance activity and cultural projects, Claire moved back home to Cornwall to work with The Works and Duchy Opera. In 2013, Claire completed her MBA studies and is now exploring PhD ideas!


  • Continuous assessment through visual, verbal and written assignments
  • Live cultural event projects in your second and final years


  • Events manager
  • Local Authority events manager
  • Communications or marketing professional
  • Venue manager or stage manager
  • Business owner
  • Freelance events practitioner

Student Mentor Scheme

Falmouth's Student Mentor Scheme matches new starters with a second year student, to help you settle in and find your feet. Our student mentors are now on Facebook. To chat to a mentor about the course, living in Cornwall or what to expect at Falmouth, check out the Creative Events Management group. You'll need to join the group before you can post.

If you don't have access to Facebook please email your name and proposed course to:

For more information about the application process, portfolios, interviews and selection days, please contact our admissions team using our enquiry form