- Job title
- Senior Lecturer, BA(Hons) Creative Advertising
- 01326 253635 Ext: 3635
After considering art then english, Jono chose to study graphic design. Within a year of graduating, he was working as an advertising art director and occasional copywriter, eventually becoming a board director and creative director at JWT London.
During his 25 year career in advertising Jono was responsible for creating over 180 TV commercials and literally hundreds of press, posters and radio commercials. He has worked at several agencies, including Fletcher Shelton Delaney, BMP (now ‘Adam & Eve’), RKCR/Y&R, Fallon and M&C Saatchi working on multi-media campaigns for a variety of businesses, ranging from Virgin Airways, Barclays and Spitfire Ale, to Persil, Kit Kat and Kellogg. He also co-wrote the highly acclaimed 2012 London Olympic bid film, kindly, but quite seriously, attributed by Lord Coe as responsible for ultimately winning the bid for London.
Upon leaving the advertising industry and toying with the idea of screenwriting (like so many other ad creatives) Jono was asked to become a founding board member of the Cornwall Design Forum and a Business Fellow for the creative industries at Falmouth University. This primarily involved overseeing live joint projects as well as working closely with the Design Council on the Designs of The Time Cornwall project. At the same time he worked with Cornwall Council to create a multi-media advertising campaign recommending Cornwall for recognition as a special ‘region of culture’ and NESTA to deliver Insight Out bespoke short courses for local start-up creative businesses. He also worked with the Regional Development Agency conducting a ‘lack of skills’ audit of small businesses in Cornwall, helped deliver the Higher Skills Pathway short courses and mentored graduate start-ups. In 2011 Jono was asked to help teach and develop a BA(Hons) Digital Advertising course at Falmouth. This involved rewriting much of the existing content and changing the course focus, and name, to Creative Advertising. In a baptism of fire he also ran the course for 3 years, single-handed.
Today the course has grown and matured and Jono teaches several advertising modules and continues to help update the content to reflect the constantly changing communications industry. He has also been co-supervising a PhD design student researching interactive online messaging that directly influences ecologically sustainable consumer behaviour in the context of the tourism. Apart from helping to save the planet it’s a persuasive mix of design, psychology and language, which are very close to the heart of advertising. When he gets a moment he still does 'real work' for 'real clients'.
Diploma Art & Design
Research interests and expertise
- Identifying changes in contemporary advertising practice due to emerging technologies; digital platforms; social and cultural influences.
- Developing course content to become better aligned with industry.
- Connecting Falmouth University with the advertising / communications industry in new and innovative ways.
Jono wants his research to inform ongoing course development and to ultimately have a practical outcome that can be used by practitioners and students alike. Whilst technologies have changed rapidly, creative thought processes and problem solving methodology (in advertising) has changed little. He believes it is easier to see the whole picture looking in from the outside and hopes to identify and exploit the most effective methodologies.
Jono helped to run an advertising summer school for visiting Chinese students. Activities included creative problem solving and advertising creation.
Current research students
Co-supervising Phd student Nikos Antzoulato - Identifying and Developing Product, Service, System Touch Points That Reinforce Sustainable Tourism in Cornwall.
Areas of teaching
2009 - DoTT Cornwall – A Design Council funded regional project (FU representative and project manager)
2007 - Cornwall Campaign for Region of Culture (creative consultant and FU representative)
2005 -Cornwall Design Forum (founding board member and FU representative)
2005 -‘I’d Rather Be In Cornwall Club’ (founder and FU representative)
Consultancy and facility services
During 2005 - 2010 working as a Business Fellow Jono has acted as a consultant for scores of businesses in Cornwall covering business planning and development, advertising and marketing, brand building and copywriting.
Social, community and cultural engagement
2005 - 2010 Helped design, set-up and run the annual Cornwall Design Forum exhibition
Independent professional practice
Wrote, directed and produced TV campaign for Cornwall Council’s Region of Culture Campaign
Wrote London 2012 Olympic Bid commercials
Created Spitfire Ale poster and press campaign, Heathrow Express posters and press campaign