Business & Digital Marketing BSc(Hons)
Blend academic theory with intense practical work, learning everything from website and app design to consumer behaviour and social media, on a course that prepares you to work in one of the fastest moving and most exciting industries there is.
|Course Duration||2 years / 3 years|
You’ll explore marketing across all platforms, but specialise in digital, future-proofing yourself for a career in business and marketing. You can learn at your own pace, and be ready to join industry in only two years or take a traditional three year route.
- Be awarded the Digital Marketing Institute’s Professional Certification upon graduation.
- Work collaboratively to build a student-led digital marketing agency.
- Work on live briefs, building your industry network.
- Have the opportunity to apply to Launchpad, our innovative, post-graduate incubation and acceleration programme, which creates new digital businesses.
*The three-year option of this course is subject to validation.
What you'll learn
In order to give you a fully balanced learning experience, you’ll take on one module from our three categories each term. ‘External’ modules focus on market research, customers and industry partners. 'Internal' modules explore the way businesses manage themselves - from finances to operations to people. 'You' modules are all about your own personal development, focusing on creativity, self-reflection, and specialist knowledge.
You'll explore the key industry elements, the challenges in the current landscape, and upcoming trends. By looking into data, information and intelligence, you’ll get to grips with finance, marketing, and the tactics and techniques for understanding and influencing people. And by presenting and pitching ideas as a team, you'll improve your decision-making and relationship-building skills.
Innovation and Improvisation
Effective Marketing and Sales
Understanding and Influencing People
Expanding on your specialist skills and knowledge, you’ll better understand the core ideas behind successful digital marketing. You'll also study project management and explore team learning and performance. As your expertise grows, you'll implement your business plan and pitch your marketing skills to your target market.
Marketing in the Digital Environment
Website and App Design
Team Leadership and Performance
Social Media and e-CRM
Alongside developing your marketing solutions portfolio, you'll take on a piece of academic work – either an applied project, a work placement or a dissertation. This will be reinforced by subjects like applied advertising and branding, creative leadership, and sustaining and growing businesses.
Applied Advertising and Branding
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
How you'll learn
Our hands-on approach means you won’t just develop core skills and knowledge. You’ll get real-world experience. Building your own digital marketing agency, you’ll pitch products and services, implement projects, create and deliver client strategies, and write management reports and white papers.
Each module will typically include a one-hour lecture and then a two-hour seminar. After which you’ll apply your knowledge to your team’s innovations through weekly coaching. You’ll also take on challenges from industry professionals, and fit online lectures into your schedule.
From Rolls Royce to Star Wars, our staff come with a wealth of business experience - providing the academic theories behind the real business world. And through constant collaboration, you’ll learn from the University’s sector-specific mentors.
Dr Danielle Barrios-O'Neill
Dr Danielle Barrios-O'Neill is a Senior Lecturer in Entrepreneurship, having previously taught...
Professor Chris Archer-Brown
Chris spent the majority of his early career in software and technology services. He was part of...
Sara Pugh, Business Mentor and Team Coach for BA (Hons) Business Entrepreneurship, has been...
Dr Ufi Alpsahin Cullen
Dr Ufi Cullen is a Senior Lecturer in Entrepreneurship at Falmouth University Business School....
Adrian first got involved in the music business as a 16 year old, helping out a nascent Fatboy...
- IT suites and software packages.
- Specialist media facilities for producing promotional material and audio-visual content.
- Libraries containing 140,000 books, 17,000 DVD and video titles, and electronic and journal resources.
How to apply
Apply via UCAS
Ready to join us? If you're applying through UCAS Apply and Track, you'll need to reference the university and course codes below.
- University code: F33
- Course code: 3B5H/3B6H
We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.
As a guide our typical offer at undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, a BTEC Extended Diploma or a Foundation Diploma.
For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent.
If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.
If you need a Tier 4 student visa to study in the UK, you’ll need to take an approved Secure English Language Test (SELT). You can read our English Language Requirements for more information.
UK/EU applications: 15 January 2020 (for equal consideration)
Late applications will be considered if there are places available.
International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.
Interview information & application advice
How to Apply
See the whole application process, get advice on your personal statement, interview and portfolio, and find out how you could receive a...
Personal statement guide
How do you write a personal statement and what should you include? Read our advice.
Interview Information: Business & Digital Marketing BSc(Hons)
Find out what to expect from your Business & Digital Marketing interview.
After you apply
Find out what happens after you apply to Falmouth and what you'll need to do.
What we're looking for
We want someone who:
- Has business knowledge, experience, and an enquiring attitude.
- Shows self-motivation, a good work ethic, resilience, and perseverance.
- Wants to learn, is open-minded, and takes on uncertainty and challenging situations.
- Values others’ opinions and backgrounds, and accepts feedback to improve their reputation and performance.
- Can take responsibility for their actions and behaviours.
Fees, costs & funding
Tuition fees 2020-21
3 year course
- £9,250 - full-time UK/EU
- £16,000 - full-time international
2 year accelerated course
- £11,100 - full-time UK/EU
- £19,000 - full-time international
Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.
For the two-year, accelerated degree, Student Finance will support students across 52 weeks, not 31 weeks, as would ordinarily be the case at Falmouth. The exact amount of additional support you'll receive will be calculated by Student Finance on application.
For general information about funding available, please visit our undergraduate funding page.
Ask a student
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From course details, our facilities and the local area to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.