The following information is intended for applicants who have already been invited to an interview, to help them prepare. Please note it may change from year to year.
We invite all applicants who show potential to an interview and you will receive your invite through the Falmouth Applicant Portal
Your interview will take place via telephone, you will then be invited to attend a post offer visit day on campus or at one of our regional locations in Bristol, Birmingham, Manchester and London. Interviews are two-way: they give you the opportunity to show your creative skills and interview us; and they help us to assess further your potential to succeed in your chosen subject.
You can find details of your interview in the Applicant Portal
You can also see a list of alternative dates, locations and interview formats in the Applicant Portal if you're not able to make the one we've allocated to you. If you do need to reschedule we would advise you do this as soon as you can as dates fill up quickly.
We interview all applicants and are really looking forward to discussing the course with you. We want to focus on you as a person and do not expect you to share any portfolio work, although if you have any materials you have generated relating to activities you have organised, or been involved with, please feel free to mention them during the discussion and/or share an online URL.
We will ask you to deliver a short pitch for an idea you have conceived for a new product, new business, new event, new attraction, new social experience or a new way of approaching an issue or solving a problem and have provided an applicant brief on this - please see below for details.
Applicant Interview Brief: 'Responding to Thematic Challenges'
As part of the interview process, you are asked to succinctly 'pitch' a creative business or experience-based idea in response to one of three theme statements. These relate to key challenges that we believe are important to your chosen degree and future career. The themes are 'society and community', 'environment and sustainability' and 'imagine our future'.
It is important to describe how your idea has been arrived at – we are interested in how you have researched and developed your idea as well as in the idea itself.
Please choose one of the three 'theme statements' below to base your pitch on. You should then think about an idea that relates to that statement in a positive and creative way. The idea can be for a new product, new business, new event, new attraction, new social experience or a new way of approaching an issue or solving a problem.
For your pitch you should provide an outline of your idea and tell us how, and why, you think that it can make a positive impact. The pitch should last around 2-3 minutes and it should be concise, well-structured and clearly articulate your creative approach. You may choose to produce slides or visuals as part of your pitch, but this is not mandatory.
The Theme Statements
Society and Community
"Three-quarters around the world say their country's society is divided – and the majority think their country is now more divided than it was 10 years ago, especially in Europe. Differences in political views are seen as the greatest cause of tension, followed by differences between rich and poor. However, despite these divisions, the majority of people in most countries agree that people across the world have more things in common than things that make them different."
Source: BBC Global Survey – A World Divided? Ipsos MORI Social Research Institute
Environment and Sustainability
"Environmental growth is the step change needed to put us back on a path to a sustainable future. Our environment has been in serious decline over many centuries. Sadly, the protection policies that have been in place have only slowed the decline -we need to do much more. We need to bring back health and vitality to our land and seas; sharing our spaces with other species and making sure our activities are complimentary to the natural systems we rely on."
Source: Cornwall's Environmental Growth Strategy 2015-2065
Imagine Our Future
"There is no debate that we are living at a time of exceptional innovation. In so many areas, human ingenuity is breaking old barriers to invent new cures for disease, new means of communicating, new ways of organizing business and life. We see innovation occur when people face both terrible challenges and inspirational opportunities. In this context, I believe that understanding why and how to 'use-the-future' becomes all the more important."
Source: Audrey Azoulay, Director-General of UNESCO
You will be conversing with an academic from the course, who will be very interested in finding out about your motivation for applying to the course, as well as your academic work and relevant life experiences to date. We are definitely not trying to 'catch you out' and will aim to hold a relaxed discussion about your application.
We will be looking to ascertain whether you are a 'good fit' for the course and know that equally you will be looking to confirm whether the course is a 'good fit' for you. With this in mind, you may well have questions about the course and we appreciate that this will be an important part of the conversation for you, so we will be happy to respond in order to help you make this important decision.
We recommend you familiarise yourself with the information on BSc(Hons) Business & Digital Marketing and you may also want to be mindful of any important current news/media stories involving the worlds of business and digital marketing.
You should be able to:
Discuss your current/previous studies and how they could map into business and digital marketing
Describe any business or marketing experience you've had
Discuss your career aspirations and where you would eventually like to work
Share any questions you have about the course
Enthusiasm for and an interest in the course, business and marketing
A desire to succeed
We will also look at your qualifications, personal statement and the reference on your application.
We aim to make all decisions within five working days of interviews. However, in some cases, we might wait until we have held a batch of interview sessions before we make a decision. All decisions will be made online in your UCAS Track account and we will also email you