Previously a senior international news editor and manager at the Associated Press (AP) with 20 years of experience focused on visual storytelling, multi-platform digital content, breaking news and live coverage for a global market. He has lived and worked mostly in Europe and Asia and his current portfolio include a mixture of journalism, consulting and training.
Most recently, Yusof has worked as a videographer for Italy's RAI Report news and Japan's NHK's documentary programmes. He has a strong interest in counter-misinformation strategy and in 2019 worked on a WhatsApp-funded project in Delhi that looked into misinformation within closed-messaging groups during the Indian general election. He is currently the project lead for a climate reporting workshop conducted by WAN-IFRA and freelance as an editor for the AP.
An advocate for effective video and digital strategy, Yusof spends much of his time looking at how journalism can best respond to technological innovation and the ever changing ways people consume information.