Lecturer, Business & Digital Marketing BSc(Hons)

Prior to working at Falmouth University, Vivienne studied at the Falmouth College of Art and is delighted to return. Until 2021 she has been heading up a marketing agency and has worked in the digital marketing space since 2012.

As a teacher and lecturer, she combines industry knowledge with an MA in Critical Theory and another in Creative Writing. Her specialisms include: all aspects of copywriting, sales enablement, the buyer's journey and beyond. With a keen interest in entrepreneurship, rural economies, and creativity she has been a business mentor, trainer and coach to new businesses and incubators. A number have progressed to Series A funding and her recent focus has been on food and drink recruitment, agritech and plant-based disruptors.

Vivienne has been working towards a PhD with research interests including social media, online abuse, disinformation, misinformation and fake news. Before working in the digital marketing space Vivienne taught and lectured for 20+ years including training teachers in the post 16 sector.

Outside of work she writes children's books and blogs about creativity and creative entrepreneurship and has a keen interest in ceramics and contemporary sculpture.

Contact details

Qualifications

Qualifications

Year Qualification Awarding body
2004 MA Manchester Metropolitan University
1993 MA Plymouth University

Research Interests

Research Topics

  • Business and Creativity
  • Entrepreneurship
  • Online abuse, disinformation, misinformation and fake news
  • Women in Business

Teaching

Areas of teaching

  • Consumer Behaviour
  • Consumer Psychology
  • Creative Writing
  • Data
  • Entrepreneurship
  • Sustainability

Courses taught

  • Business & Digital Marketing BSc(Hons)

CPD delivered

Cambridge University Social Media Management
Falmouth University Feminist Critical Theory MA
Plymouth University SCITT Teacher Training

Business Engagement

Business start ups

Howsy Ltd Rental Disruptor involvement from start up to Series A - founder shareholder
VKN Digital Ltd - Director
Business mentor backed by EU funding
100TB mentorship programme

Professional Engagement

Independent professional practice

Director of a marketing agency in London and Yorkshire
Consultant to the recruitment sector specialisms include: agri-tech, plant based and medical