Paul Springer is Director of the School of Communication and a lead for Multigenerational Living + Learning Research.

Since arriving at Falmouth University in October 2017 Springer has bought together two Schools - Communication Design and Writing & Journalism - to capitalise on new and emerging opportunities in the global communications sector.

Springer specialises in pioneering forms of commercial communication and innovative modes of education. He has been an advisor to multinational communications network Havas, The China Advertising Association and was lead Consultant for Saudi Arabia's first specialist college of advertising. He has given keynote addresses at Advertising Week Europe (alongside Mediacom and Cambridge Analytica); The Marketing Association, Social Media Week and the Branded Content Network Association amongst others. Springer has worked with brands including 02, Universal McCann, RadiumOne, Zee TV and has written on advertising innovation for The Telegraph, Forbes, Newsweek, Admap and various Routledge publications. Springer has recently been working on new modes of virtual learning and emerging industry-education needs. He is currently working on an initiative called Re-Educating Coms, which evaluates the training of graduates for a rapidly changing creative careers.

In 2019 Springer was elected President for Edcom, the European Institute for Commercial Communications Education.

External Links

Contact details

Telephone 07900 384402



Year Qualification Awarding body
2017 SFHEA Higher Education Academy
2003 Ph.D Middlesex University
1991 MA (RCA) Royal College of Art

Honors and awards

Year Description

Orange Libraries Award (USA)

Membership of external committees

Royal Sociery of Arts

Research Interests

Research interests and expertise

Springer's work primarily focuses on pioneers of digital communications - the practitioners, ground-breaking projects and the significance of innovation for the next generation of communication strategists and creatives.

Springer's first book Ads to Icons: How advertising succeeds in a multimedia age (Kogan Page, 2008) was commended by the Orange Choice Review: Libraries of the United States, and led to advisory positions with leading communications networks. His second book, Pioneers of Digital (2Kogan Page, 2012) was co-written with Delightful Communication's Mel Carson and won acclaim from MIT Press, USA Today; it was championed by Stephen Fry and the WPP network and was cited in new policies the UK’s Department of Media, Culture and Sport.  Springer's  third book, Saudi Advertising. Yesterday. Today. Tomorrow (2013) was written when Springer was lead consultant on an initiative to develop the Kingdom's first specialist College of Advertising. The book identified the region's emerging communications industries and the surprising factors that made it significant for branded social media worldwide.

Springer is currently working on two publications that examine the impact of new modes of education for an industry in rapid transition.

Research Topics

  • digital tools as a conduit to intergenerational living/learning
  • innovation in marketing and advertising
  • new modes of communications education

Research Outputs

Publications and research outputs


Springer, Paul ORCID logoORCID: and Moraru (Buga), Mădălina (2015) Connecting Stories: Telecommunication Brands, their Narratives and the Paradigm in mobile phone advertising. Styles of Communication, 7 (1). pp. 107-127. ISSN 2065-7943
[thumbnail of 3 connecting stories 8 Springer & Moraru.pdf]

Springer, Paul ORCID logoORCID:, Furey, Sheila and Parsons, Christine (2014) Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities. Jourrnal of Marketing for Higher Education, 24 (1). pp. 99-121. ISSN 0884-1241 Item availability may be restricted.
[thumbnail of Documents_Positioning universtiy.pdf]

Book Section

Springer, Paul ORCID logoORCID: (2018) The Fourth Industrial Revolution. In: Fifteen Years, A Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content Experts. Branded Content Marketing Association, London, pp. 137-142. ISBN 1728855772
[thumbnail of invited essay/chapter by the Branded Content Marketing Association, leading to keynote]

Springer, Paul ORCID logoORCID: (2018) Chapter 14: Advertising, Agencies and Globalisation. In: The Advertising Handbook. Media Practice . Routledge, London, pp. 200-215. ISBN 1138678821
[thumbnail of Chapter 12_Advertising_Agencies_and_Globalisation (2).pdf]

Springer, Paul ORCID logoORCID: (2017) Matching Website and Audience Personality: The Case of Music Artist Marketing. In: Personality, Design and Marketing: Matching design to customer personal preferences. Routledge, London, pp. 105-115. ISBN 9780566087844
[thumbnail of This is an Accepted Manuscript of a book chapter published by Routledge, available online:]

Externally funded research grants information

Collaborators Currency Funder HESA Category Project title Value Year ending Year starting


AHRC Branded Content Network 2019 2016

Leicester University, LSBU

AHRC China-UK Creative Advertising Industry Reform & Talent Development in (the) Digital Era - UK-China partnership on creative advertising 2020 2018