Professor Eunice Ma
Deputy Vice-Chancellor and Provost
Professor Minhua Eunice Ma is the Deputy Vice-Chancellor and Provost of Falmouth University in the UK. She is a world-leading academic developing the emerging field of serious games. She has published widely in the fields of serious games for education, medicine and healthcare, Virtual and Augmented Realities and Natural Language Processing, in over 120 peer-reviewed publications, including 12 books on serious games with Springer. Eunice has received grants from RCUK, EU, NHS, NESTA, UK government and charities for her research on serious games for stroke rehabilitation, cystic fibrosis, autism, medical education, cultural heritage, Holocaust education and preventing gender-based violence.
Professor Ma is the Editor-in-Chief responsible for the Serious Games section of the Elsevier journal Entertainment Computing. She is the Founding Chair of the Joint Conference on Serious Games (JCSG), which has been running for over a decade at Derby (2010), Lisbon (2011), Bremen (2012), Trondheim (2013), Berlin (2014), Huddersfield (2015), Brisbane (2016), Valencia (2017), Darmstadt (2018) and Arequipa (2019). She gave a number of keynotes at Jury Symposium Visual Evidence 2010, the Anatomical Society Meeting 2012, CultureTech 2013, International Workshop on Waiting for Artificial Intelligence 2013, UK-US Serious Games for Health Workshop 2016 and the International Conference on Virtual Systems and Multimedia 2017, etc. She has chaired 12 international conferences and is on the Programme Committee of over 30 international conferences and workshops.
Professor Ma is a review expert for QAA, Quality and Qualifications Ireland (QQI), Horizon 2020, French National Research Agency, the Netherlands Organisation for Scientific Research (NWO), Academy of Finland (Natural Sciences and Engineering Research Unit), UKRI and National Institute for Health Research (NIHR) to evaluate bids and projects.
She has been supervising 23 PhD students (13 successful completions) in computer science and games technologies. With her team she has been leading the development of VR, AR and serious games for healthcare and education with broad impact on creative technologies and various application domains.
Research interests and expertise
- Virtual reality, Augmented Reality, X Reality
- Digital games technology, serious games for education, medicine & healthcare
- 3D Visualisation, 3D animation
- HCI, embodied virtual humans, natural interface
Publications and research outputs
Ma, Minhua Eunice, Zhejun, Liu, Yunshui, Jin and Jiachen, Li(2022), A Comparison of Immersive and Non-immersive VR for the Education of Filmmaking, In: International Journal of Human–Computer Interaction, Taylor & Francis, UK, 38 (12), ISSN: N/A, Item availability may be restricted.
Jin, YunshuiZhu, Yongning, (2021), A comparison of natural user interface and graphical user interface for narrative in HMD-based augmented reality., In: Multimedia tools and applications, Springer, Springer, pp. 1-32, ISSN: 1573-7721
Ma, Minhua and Strathearn, Carl(2021), A Novel Speech to Mouth Articulation System for Realistic Humanoid Robots, In: Journal of Intelligent & Robotic Systems, Springer, Journal of Intelligent & Robotic Systems, ISSN: https://www.researchgate.net/publication/349648081_A_Novel_Speech_to_Mouth_Articulation_System_for_Realistic_Humanoid_Robots
Hammady, Ramy, Ma, Minhua, AL-Kalha, Ziad and Strathearn, Carl(2021), A framework for constructing and evaluating the role of MR as a holographic virtual guide in museums, In: Virtual Reality, Springer, Springer, ISSN: N/A
Strathearn, Carl and Ma, Minhua(2020), Modelling User Preference for Embodied Artificial Intelligence and Appearance in Realistic Humanoid Robots, In: Informatics, United Institute of Informatics Problems of the National Academy of Sciences of Belarus, Informatics, ISSN: 2227-9709
Strathearn, Carl and Ma, Eunice(2020), The Multimodal Turing Test for Realistic Humanoid Robots with Embodied Artificial Intelligence, In: The Multimodal Turing Test for Realistic Humanoid Robots with Embodied Artificial Intelligence, Conference: 8th Edition in the Evolution of the Series of Autonomously Learning and Optimizing Systems (SAOS), Conference: 8th Edition in the Evolution of the Series of Autonomously Learning and Optimizing Systems (SAOS), ISSN: N/A
HAMMADY, Ramy, Ma, Minhua and STRATHEARN, Carl(2020), Ambient Information Visualisation and Visitors' Technology Acceptance of Mixed Reality in Museums, In: Journal on Computing and Cultural Heritage, ACM, USA, 13 (2), ISSN: 1556-4673, Item availability may be restricted.
Challenor, Jennifer and Ma, Minhua(2019), A Review of Augmented Reality Applications for History Education and Heritage Visualisation, In: Springer Handbook of Augmented Reality, MDPI, UK, 3 (2), ISBN: 3030678210, ISSN: 2414-4088
Challenor, Jennifer and Ma, Minhua(2022), Augmented Reality in Holocaust museums and memorials, In: Springer Handbook of Augmented Reality, Springer, UK, ISBN: 978-3-030-67821-0, Item availability may be restricted.
Hammady, Ramy and Ma, Minhua(2021), Interactive Mixed Reality Technology for Boosting the Level of Museum Engagement, In: Augmented Reality and Virtual Reality, Springer, Springer Nature Switzerland AG 2021, pp. 77-91, ISBN: 978-3-030-68086-2, Item availability may be restricted.
Jin, Yunshu, Ma, Minhua and Li, Jiachen(2020), Immersive Storytelling in Augmented Reality: Witnessing the Kindertransport, In: Serious Games., Springer, Cham, JCSG 2020. Lecture Notes in Computer Science, vol 12434, ISBN: 978-3-030-61813-1, Item availability may be restricted.
Jin, Yunshui, Ma, Minhua and Li, Yun(2020), Interactive Narrative in Augmented Reality: An Extended Reality of the Holocaust, In: Virtual, Augmented and Mixed Reality. Industrial and Everyday Life Applications, Springer, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part II, pp. 249-269, ISBN: 9783642407895, Item availability may be restricted.
Ma, Minhua, Fletcher, Bobbie, Göbel, Stefan, Baalsrud Hauge, Jannicke and Marsh, Tim(2020), Serious Games, Springer, Joint International Conference, JCSG 2020, Stoke-on-Trent, UK, November 19–20, 2020, Proceedings, ISBN: 978-3-030-61814-8, Item availability may be restricted.