Professor Chris Archer-Brown
Professor of Digital Entrepreneurship
Chris spent the majority of his early career in software and technology services. He was part of the team that founded one of the UK’s first ‘big data’ businesses, which helped large telecoms, media and financial companies understand their customers’ behaviour. After escaping corporate life in 2008, Chris entered academia and has extensive experience of teaching Undergraduate, Masters and MBA programmes and has mentored a range of student entrepreneurs.
Chris’ research has centred on digital technology and human factors, specifically the role of social and mobile technology in shaping working life and the effect of social media on buyers’ choices. Chris leads Falmouth University's Design Thinking Research Theme.