Katie Welch
Associate Lecturer
Katie has worked as a creative copywriter and creative director at a raft of top London agencies, big and small. An ex Creative Advertising MA student herself, she knows exactly what it's like to be part of Falmouth's School of Communication, and exactly what it takes to apply the skills taught on this course in securing the kind of job that aspiring creatives come to dream about.From working in Channel 4's in-house creative agency, 4Creative, to more traditional top 10 agencies such as VCCP and TBWA, to the London arm of the global marketing services group, Dentsu, she values and prioritises developing strategic creativity within the industry's wider commercial context, to make students truly employable.
After 15 years at the heart of the London ad scene, Katie re-located to Cornwall, and joined Falmouth University in 2018 as an Associate Lecturer, teaching Campaign Creation, and Strategy & Planning.
Qualifications
Qualifications
| Year | Qualification | Awarding body |
|---|---|---|
| 2005 | BA(Hons) English and Creative Arts | University of Portsmouth |
| 2006 | MA Creative Advertising | Falmouth University |
Teaching
Areas of teaching
- Strategy & Planning; Campaign Creation
Courses taught
- BA(Hons) Creative Advertising
Business Engagement
Business start ups
I run a successful creative services business, which offers firms branding and strategy workshops, creative development, and social media strategy and management.Professional Engagement
Professional esteem indicators
| Year | Description |
|---|---|
| 2009 | BAFTA for Interactive Creative Contribution, Channel 4 and Charlie Brooker's zombie horror, Dead Set |
| 2013 | SHOTS Award for Best Use of Arranged Music, Macmillan 'Not Alone' 60" TV ad |
| 2013 | Cannes Lions, Shortlist, Film category, Macmillan 'Not Alone' 60" TV ad |
| 2013 | Campaign's TV Thinkbox Award, Macmillan 'Not Alone' 60" TV ad |
| 2013 | Daily Digital Out Of Home (DOOH) Award for Best Digital OOH Implementation, easyJet Gatwick Airport takeover campaign |
| 2016 | Aerial Award for Best Radio, Hiscox Insurance 'Perseverance' |
