Senior Lecturer, BA(Hons) Graphic Design
Following graduation from the MA Graphic Design course at the Royal College of Art in 1987, I joined the international design consultancy, Minale Tattersfield & Partners, London. Here I worked with many outstanding designers, in a multi-discipline company, where the 'idea was king'. I was fortunate to work closely with both Marcello Minale and Brian Tattersfield on a range of major projects with leading clients including London Transport, NatWest Bank, Valentino, Samontana, Jameson Irish Whiskey and the FA Premier League, to name but a few.
Predominately I worked on branding and packaging design related projects, but the nature of design draws you into unexpected areas of practice. I began teaching at Falmouth in the mid-nineties, where I discovered an equal passion for teaching. I have always encouraged students to see design as a problem-solving activity, and to view simplicity and clarity as the aim, rather than being a slave to visual trends. Design should be a pleasure to behold, primarily because it works. And it works because it responds to a need and because it was designed with an audience in mind. It should also deliver a surprise - 'I wish I had thought of that' is probably the highest accolade that can be delivered by a fellow designer. I have had the pleasure of working with so many talented students, who have gone on to work at the highest level in design - this has been my reward. At Falmouth, I have been the head of graphic design for 14 years. An incredible experience, working with passionate and talented academic staff, collectively delivering an outstanding course that has built an extraordinary reputation in our industry, demonstrated not only by the success of our graduates but the 260 + design awards and citations picked up by our students.
In 2001 the course was awarded the Peter Stone Prize by the ISTD, for its outstanding contribution to design education and continues today to shine in the world stage through a host of international design awards received by our students. Following a four-year term as the director for the School of Communication Design between 2013 and 2017, I have returned to my first love – teaching. As course coordinator for final year students and through my contributions to second year teaching, I hope to bring my experience and wide-eyed optimism to every design challenge initiated by students, encouraging them to see design as a catalyst for change and an incredibly satisfying and rewarding career.