Amber Burton
Course lead
Amber is a seasoned practitioner and academic in the marketing, advertising and digital communications industries, having spent her early career founding and managing a number of advertising, marketing and digital agencies, working with BBC Worldwide and Trinity News, amongst others. She has also completed an MA in Social Sciences, where she developed her research skills in the humanities, with a particular interest in the nature of personal and group identity.
Began teaching and researching in 2002, lecturing and consulting in media, advertising, communications, innovation and employability skills, and leading a number of degree programmes and frameworks.
Career highlights include: setting up my own marketing consultancy, with just £200 in the bank, in the 1980s, securing key accounts in the UK with publishing giants such as BBC Worldwide and Northcliffe News during the 90s, becoming a fully fledged academic and head of education, and now transferring all that teaching experience into distance learning on the MA in Marketing and Digital Communications.
Qualifications
Qualifications
| Year | Qualification | Awarding body |
|---|---|---|
| 2011 | MA Social Sciences | Open University |
Research Interests
Research Topics
- Advertising
- branding
- Consumer Culture
- Identity
Teaching
Areas of teaching
- Advertising Strategy and Planning
- Innovation and Industry
- Marketing and Digital Communications
- Marketing in a Digital World
- Research Methods and Major Projects
Courses taught
- MA Advertising Strategy & Planning, Course Leader
- MA Marketing and Digital Communications, Course Leader
