Digital Creativity

Programme Lead: Professor Tanya Krzywinska

This programme focuses on innovation in games design and technology, incorporating new platforms and interfaces such as Mixed Reality/Augmented Reality and as applied to other sectors, such as heritage and health.

Games are inherently cross-disciplinary and are highly adaptable. New technologies provide constant impetus for innovation in terms of adaptation, game and interface design, storytelling forms and transmedial modes, as well as in terms of consumer and more general behavioural change. Because of their ability to feed back on a player's input, games have led profound change in contemporary media design. This research programme formulates and evaluates new patterns and pipelines for designing games and other forms of digital media that detonate the potential of these new technologies, both inside and outside of entertainment culture. 

Research opportunities

We welcome applications for PhD or MPhil that align with the Digital Creativity programme. 

Example projects