Growth on the horizon for Cornish start-up

12 March 2021
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A Launchpad start-up has received backing from several angel investors which has unlocked further funding, sending the company into the next phase of expansion.

Data Duopoly, founded by Tanuvi Ethunandan and Erin Morris, is revolutionising the visitor experience in venues worldwide. Their app tracks and monitors visitor distribution; reducing queues and managing bottlenecks to give a unique and personalised digital experience. During the pandemic they adapted their technology to prioritise customer and staff safety in the sector.

After successful pitches the duo have received investment from three south west angels and a London-based investor. This has unlocked match funding from Aerospace Cornwall and the European Space Agency, which will allow them to scale up their business.

Tanuvi explained:

We're delighted to receive this backing. It's great to not only have recognition for our innovation but also being able to grow our team. We're looking to recruit a senior developer, junior developer and sales/marketing lead.

Adrian Scales, Investment Portfolio Manager at Falmouth University, said: "This achievement is testament to Erin and Tanuvi's dedication. They've done incredibly well, not just fundraising in a global pandemic but pivoting their product at the right time to adapt to an evolving and volatile market, it's great to see them rewarded."

The funding will also help Data Duopoly further diversify their tech as they start a project with Falmouth University to manage campus distribution. To date their work has used GPS tracking to monitor outdoor distribution management. They are now pivoting to track indoor areas, piloting their tech with Falmouth.

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