Sam White

Job title
Team Coach

My early career was spent in advertising and marketing agencies in London and the South East. Although this happened a bit by accident, I found I loved the challenge & variety of the industry and I got to work with many interesting and creative people. The perks weren't that bad either; once I even got to borrow a Porsche for the weekend! Eventually, however, the regular 12 hour days and 3 hour commute became less enjoyable and so I decided to up sticks and move to Cornwall.

I joined Falmouth University in 2011 initially as an Associate Lecturer on BA (Hons) Creative Advertising, delivering the Strategy & Planning module. I combined this being a freelance marketer; working with local consultancies and some former London contacts, which was a great introduction to the vibrant Cornish business scene

Then, in 2012, myself and my busines partner launched our own PR, marketing & social media consultancy called Piece of Cake Communications. Shortly afterwards, the opportunity to become a Team Coach on Falmouth's new Business Entrepreneurship degree course came up.


YearQualificationAwarding body
BA (Hons) Environmental Studies & Human Geography
Kingston University
Falmouth University


Areas of teaching

digital marketing

Courses taught

BA(Hons) Business Entrepreneurship

Professional engagement