The Graphic Design course was very thorough and included a year of industry placement, so when I graduated I already had the confidence to see a job through from concept to production. I set up my own website and within months an international book, Pictoplasma, approached me about including some of my work. I was then approached by MTV, and everything grew rapidly from there.
My style is very much inspired by my cultural roots and I realised there was real scope for setting up my own consultancy, A-Side, in Falmouth. With broadband taking Cornwall by storm, migrating to London to get the work and attract big name clients has just not been necessary.
A-Side has international brands such as Discovery Channel, ESPN and FX Networks as clients. With work coming in from Japan, Germany and America, being based away from the perceived design hub of London has worked to our advantage. Falmouth is refreshing, it allows ideas to grow. It’s easy to become a cog in a large company in London, but by running a business here, our creativity is constantly challenged, making us produce original work every time. Thanks to technology, you can keep your finger on the pulse but avoid being sucked in by design trends.
Art directing Stranger, a high profile lifestyle magazine, enabled us to build up a really strong network of illustrators and photographers, some of whom are also Falmouth graduates, that we then draw from to work on other projects. One of the best things about the design scene in Cornwall is that it is a really tight network of talented people all looking to demonstrate that you don’t have to be London-based to succeed.
It’s about simple, concise, effective design. We create on all platforms, we design, we consult, we don’t sleep – it’s our enthusiasm for our clients and the unique outlook we bring to briefs that sets us apart. Falmouth is refreshing, it allows ideas to grow... By running a business here, our creativity is constantly challenged, making us produce original work every time.