Amber Burton

Job title
Senior Lecturer
Email
Amber.Burton@falmouth.ac.uk

Amber is a seasoned practitioner and academic in the advertising and communications industries, having spent her early career founding and managing a number of advertising, marketing and digital agencies, working with BBC Worldwide and Trinity News, amongst others. She has also completed an MA in Social Sciences, where she developed her research skills in the humanities, with a particular interest in the nature of personal and group identity.  Began teaching and researching in 2002, lecturing and consulting in media, advertising, communications, innovation and employability skills, and leading a number of degree programmes and frameworks.  Career highlights include: setting up my own advertising agency, with just £200 in the bank, in the 1980s, securing key accounts in the UK with publishing giants such as BBC Worldwide and Northcliffe News during the 90s, becoming a fully fledged academic and head of education, transferring all that teaching experience into distance learning on the Falmouth Flexible MA in Advertising Strategy & Planning, and is now about to submit a phd in online identity.

Qualifications

YearQualificationAwarding body
2011
MA Social Sciences
Open University

Research interests

Research Programme Affiliations

Research topics

Advertising
branding
Consumer Culture
Identity

Teaching

Areas of teaching

Advertising
agency practice and management
branding
communications strategy
major projects
research methodologies and strategies

Courses taught

MA Advertising Strategy & Planning