Head of Cultural Management & Production, Adrian Bossey, has had his research - Industry perceptions on potential digital futures for live performance in the staging and consumption of 'music' festivals - published in The Routledge Handbook of Festivals.
Adrian's work aims to provide an informed narrative around emerging digital formats for performative activities at festivals, and their potential impact on audiences. He interviewed a sample group of influential industry professionals inlcucding Melvin Benn of Festival Republic, Ian Biscoe of studiobiscoe.com, Paul Hutton of Cross Town Concerts, Teresa Moore of A Greener Festival and Steve Strange of X-ray Touring. The research covers a range of digital innovations and found that whilst video walls and live streaming were the least contentious formats, AR/VR and entirely virtual artists proved most problematised with music industry professionals.
Adrian said: "The festival industry is undergoing significant change, so this research will also feed back into my teaching to students on our pioneering course."