Business Development Management BSc(Hons)

FBS - 1
Penryn Campus
2 years full-time
Direct line
01326 254350
Subject to validation during this academic year

This course will equip you with the essential skills and knowledge needed to grow businesses: identifying opportunities, nurturing relationships and pitching solutions.

This is the first course in the UK to focus fully on business development management, a career path with many potential career destinations. Business development managers are increasingly in demand, as organisations seek to drive new opportunities and expansion. This unique degree course will give you the edge as you step into industry after you graduate.


  • This fast-track degree means you'll be ready to join industry in only two years
  • A comprehensive 'MBA style' talent development package, with mentoring, interview practice and support with finding placements
  • Work with industry partners and take advantage of work placements

How the course is taught

Our approach is about hands-on learning. As part of the course, you'll form business development consultancy teams and as you develop your skills and knowledge, you market your services to other student enterprises or external organisations.

Modules typically consist of a weekly one-hour lecture, followed by a two-hour seminar. In addition, you'll receive weekly coaching that'll help you apply the knowledge you've gained to your team's innovations.

Additional lectures are delivered online, which you can access in your own time and in bitesize pieces.

Course Outline

The course has been designed to allow you to practice your skills in a real-world environment. You'll develop your own business plan, market and pitch your services.

This means that in addition to the specific skills and knowledge you'll acquire, you'll have real-life experience of team work, selling ideas and implementing projects – experience that's greatly valued in graduates.

Our modules are divided into three categories: 'External', 'Internal' and 'You'. To ensure that your learning is well balanced, each term, you'll choose one module from each category. 'External' modules focus on looking outwards, and include market research, customers and industry partners. 'Internal' modules are concerned with how businesses manage themselves – their finances, operations and people. 'You' modules focus on your own personal development, including skills such as thinking creatively, self-reflection, and specialist knowledge.

What you'll do

Stage One

During this foundational stage, you'll develop your understanding of the key elements of business operations, the challenges in the current business landscape and future trends. You'll explore data, information and intelligence, and get an insight into finance, marketing, and the tactics and techniques needed to understand and influence people. You'll advance your interpersonal and decision-making skills; working in a team, presenting and pitching ideas.

Stage Two

In this stage, you'll build your specialist skills and knowledge. Subjects include industry network and alliance building, business development excellence and advanced selling skills.

Your growing expertise in identifying business opportunities, sales, networking and negotiation means that you'll be developing your business plan and pitching your skills to the target market.

You'll also develop your understanding of, and capabilities in, managerial and team roles, learning to think and express yourself on a much deeper level in terms of business development and sales.

Stage Three

Underpinned by subjects including applied business development, sustaining and growing businesses and professional practice and as part of your team, you'll continue to practice hands-on business development. At the same time, you'll undertake a substantive piece of academic work – either an applied project, a work placement or a dissertation.


  • Professional design and prototyping tools
  • IT suites and software packages
  • Excellent media facilities for producing promotional material and audio-visual content
  • Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, and electronic and journal resources


  • Business Development
  • Marketing
  • HR
  • Recruitment