Falmouth hosts future of online content talk by leading search engine specialists

A team from the leading search engine optimisation (SEO) and digital marketing company, Guava, is to return to University College Falmouth (UCF) to talk to students about the future of online content.

The lecture, on Thursday 18 February 2010, will also be open to the local businesses and members of the public.

Entitled Search and research: The future of content and trust online, the lecture will be given by SEO executive, Mark Edmondson and online copywriter, Luke Richards, and will offer an insight into the development of written content online with particular reference to how search engines are increasingly being used as a tool for research.

It will also explore questions of trust and authorship online, looking in particular at how major search engines such as Google choose to rank content from news websites in an era when social media and public-generated content such as Wikipedia and blogs are proving stiff competition to more traditional sources. 

Luke Richards, who is also a graduate of UCF's highly respected MA Professional Writing course, commented: "Over the past couple of years I've worked with various companies and institutions on their digital campaigns.  As a result, I've become very interested in the notion of trusted content online.  I'm excited to be returning to UCF to discuss how authority and content has changed so much over the last year, and how it's likely to continue doing so in the future - from trends toward paid news content to a greater dependency on wikis."

Tom Scott, who teaches writing creatively for business on the MA Professional Writing course at Falmouth, said: "The concept of search has transformed the entire field of communications with incredible speed, and it's a huge advantage for writers to understand how to make the most of this new environment.  We're lucky to have a team from one of the UK's leading search specialists to give our students such insights - and it's particularly pleasing that one of them is a former MA Professional Writing student."

The lecture will take place in the Chapel Lecture Theatre at UCF's Tremough Campus at 4:30pm on Thursday 18 February 2010.

If you require any special assistance to help you attend any of our events or have other questions about event accessibility, please email events@falmouth.ac.uk or telephone 01326 213756.

For further information about MA Professional Writing at University College Falmouth, visit www.falmouth.ac.uk/professionalwriting, email admissions@falmouth.ac.uk or telephone Admissions on 01326 214374.

University College Falmouth is the only independent Higher Education institution in Cornwall with the powers to award degrees in its own name.  It has two campuses in Cornwall - at Woodlane in Falmouth and Tremough in Penryn (which it owns, and jointly manages with the University of Exeter) - and a third campus at Totnes in Devon, following its merger with Dartington College of Arts in 2008.

This merger created a new institution focusing on the expansion of Falmouth's expertise in Art, Design and Media and Dartington's expertise in Choreography, Music, Theatre, Art and Writing.  The Devon-based courses will relocate to a new, high-specification Performance Centre at Tremough in 2010, paving the way for a new specialist Arts University in Cornwall by 2012/2013 that will be unique to the South West. 

The College is a founding partner in the Combined Universities in Cornwall (CUC), a unique initiative to promote regional economic regeneration through Higher Education, funded mainly by the European Union (Objective One and Convergence), the South West Regional Development Agency, and the Higher Education Funding Council for England, with support from Cornwall Council.

Ends

For further information about University College Falmouth, please contact Jilly Easterby MCIPR, Head of Public Affairs, Telephone: 01326 213792, or email:  jilly.easterby@falmouth.ac.uk

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