Lucy Cokes

Job title
Associate Lecturer, Creative Advertising
Email
lucy.cokes@falmouth.ac.uk
Telephone
07970 202680

Lucy Cokes kicked off her career in 1996 when she wrote her dissertation about search engines while studying at King’s College London, at a time when Google didn't even exist. She went on to co-found Neutralize In 1999, which grew to be an extremely successful digital marketing agency.  After being acquired in 2007 Neutralize re-branded as Guava, then rebranded again as NetBooster in 2012. The company delivered digital marketing services to the likes of DirectLine, Argos, Royal Bank of Scotland and Confused.com amongst others.

Having both run a digital marketing agency for 14 years and headed up the Marketing of the company itself, marketing is where her interests lie. Lucy consequently went back into education in 2013 and studied for her Diploma in Professional Marketing with the Chartered Instititue of Marketing. This led to an interest in teaching and Lucy has been lecturing on the BA(Hons) Creative Advertising at Falmouth since September 2014. 

Qualifications

YearQualificationAwarding body
1997
BSc
King College London

Honours and awards

YearDescription
2006

Young Business Person of the Year. Cornwall Business Awards

2005

Best Use of Technology & Entrepreneur of the Year
Hub young persons' business network & Cornwall Chamber of Commerce and Industry (CCCI) business awards

2005

Ranked 6th in Top 50
Deloitte 2005 Technology Fast 50 Awards

Professional engagement