Exhibitions & events
MA Professional Writing Guest Lecture Series: Joe Weir (Writing for Brands)
4:30am to 6:00pm, 25 March 2010
The Old Chapel Lecture Theatre, University College Falmouth, Tremough Campus, Penryn, Cornwall TR10 9EZ
After graduating from Falmouth, Joe went straight to work at The Writer (thanks to an apprenticeship he won through the MA Professional Writing course). He spent two years there, writing for all sorts of brands like O2, Twinings, Nike, and 3.
He also spent a lot of his time running training courses to help people write more effectively at work. Lots of this involved arguing with people to try and stop them writing the word 'ensure'.
He now works at a branding agency called venturethree. They've helped reinvent brands like hmv, Sky, The Times, and soon, Comet. Joe works with designers to make sure that brands come to life through words as well as pictures. He'll be talking about how good writers are highly sought after in brand land.
Because although people may think it's just logos and colour palettes, the ideas behind everything live in words.
This guest lecture is free. Places for this lecture are limited and will be allocated on a first come, first served basis.
Contact : Christina Bunce: christina.bunce@falmouth.ac.uk
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