Graphic Design Student named 2010 best student of the year at the Young Creative Network Awards

Cassie Lawrence has been named 2010 best student of the year at the Young Creative Network (YCN) Awards. The idea for her entry, an interactive game that showcases the O2's British Music Experience, was completed during her final year of study on the BA(Hons) Graphic Design course at University College Falmouth (UCF).

Now in their 9th year, the Young Creative Network Student Awards exist to unearth and showcase emerging creative excellence. Based around a collection of live creative briefs; the awards are supported by the many Universities, Colleges and Art & Design Schools across the UK and are presented at a glittering ceremony hosted by the YCN in Shoreditch Town Hall, London.

A further four students from UCF's  BA(Hons) Graphic Design course, Dominic Davidson Merritt, Tom O'Boyle, Rosie Skinner and Tom Ambrose received commendations and certificates for their respective answers to the Ted Baker, Central Office of Information (Why Let Drink Decide), Feel Good Drinks and Bacardi briefs. Matt Daniels who graduated from the course in 2009 also received a commendation for his answer to the HMV brief. All of the Commended Students Award work will appear in the 10/11 YCN Student Awards Annual that presents an overview of the YCN movements and outputs over the past 12 months.

Jon Unwin, Programme Leader, BA(Hons) Graphic Design commented: "We have had many individual student successes this year across a broad spectrum of national and International award schemes, including the RSA, ISTD, the Penguin Book awards, the D&AD and now the YCN.  Cassie's award is an outstanding achievement, we are incredibly proud of her and all of our commended students".

The British Music Experience is the O2's interactive and permanent exhibition of rock and pop that enables visitors to trace musical trends through the decades, learn about music's influence on art, fashion and politics and download music from the BME archive. Cassie's idea, a game entitled Face the Music has been produced and launched digitally, appearing online and in tube and overland railway stations across London.  The interactive game presents the player with faces depicted in abstract form of 64 British music icons.  Players click on a face and are given a clue before having to guess who the face belongs to, they are then given the clue for the next face, and so on.

Cassie's game can be played at www.britishmusicexperience.com/facethemusic and features on a host of online music, entertainment and film websites including XFM, Uncut, NME, Q, MOJO and Kerrang, and has also been developed as a facebook app.

The full list of briefs for the Awards were ActionAid; Bacardi; British Music Experience; Cartoon Network; Castrol; Central Office of Information (Why Let Drink Decide) - Previously DCSF; engage Mutual Assurance; Fedrigoni; Feel Good Drinks; Google; Hovis; HMV; H. Samuel; McArthur Glen; Monster Munch; P&O Ferries; Ted Baker; VisitScotland and TATA Communications.

This success rounds off another year in which Graphic Design students scooped five major Design & Art Direction (D&AD) awards including the prestigious Best Stand in Show and a Best New Blood at the D&AD's New Blood 2010 exhibition; and a First Prize and Second Prize Yellow Pencil and a Commendation at the D&AD Global Student Awards.

For more information on the British Music Experience, please visit www.britishmusicexperience.com

For more information on the Young Creative Network Student Awards, please visit awards.ycnonline.com/news/post/09-10-ycn-student-awards-announced/

For further information about BA(Hons) Graphic Design at University College Falmouth, visit www.falmouth.ac.uk/graphicdesign, email admissions@falmouth.ac.uk or telephone Admissions on 01326 214352.

UCF is the only independent Higher Education institution in Cornwall with the right to award degrees in its own name. The University College has two campuses - at Woodlane in Falmouth and Tremough in Penryn (which it owns and jointly manages with the University of Exeter).

UCF's merger with Dartington College of Arts in 2008 created a new institution focusing on the expansion of Falmouth's expertise in Art, Design and Media and Dartington's expertise in Dance, Music, Theatre, Art and Writing.  The Dartington-based courses have now relocated to an impressive, high-specification £19M Performance Centre at the Tremough Campus, which launches this October.  The European Union's Regional Development Fund invested £12,266,667 in this development which will prepare performance students for success within the creative industries.  The South West Regional Development Agency's Single Pot Fund contributed a further £3M, with the remainder being invested by the Higher Education Funding Council for England's Strategic Development Fund.

The Performance Centre is the latest phase in UCF's ambition to create a new specialist Arts University in Cornwall by 2013/2014 that will be unrivalled in the South West.

UCF is a founding partner in the Combined Universities in Cornwall (CUC), a unique initiative to promote regional economic regeneration through Higher Education, funded mainly by the European Union (Objective One and Convergence), the South West Regional Development Agency and the Higher Education Funding Council for England, with support from Cornwall Council.

The CEC project aims to promote graduate opportunities in Cornwall and is run by University College Falmouth and part-funded by the European Social Fund.

Ends

For further information about University College Falmouth, please contact Jilly Easterby Dip CIPR MCIPR, Head of Public Affairs, Telephone: 01326 213792, or email:  jilly.easterby@falmouth.ac.uk

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