Advertising BA(Hons) Degree

Course outline

Level 1

Semester 1

• Techniques of Persuasion (20 credits)
• Creative Approaches to Problem Solving (20 credits)
• Analysing Advertising (20 credits)

Semester 2

• Professional Practice (20 credits)
• Why We Buy (20 credits)
• Convergence & Applied Technology (20 credits)

Level 2

Semester 1

• Strategy & Planning (20 credits)
• Campaign Creation (20 credits)
• Social Media (20 credits)

Semester 2

• Case Study (Work Informed Learning) (20 credits)
• Google Practitioner (20 credits)
• Brands & Branding (20 credits)

Level 3

• Dissertation (40 credits)
• Negotiated Portfolio (40 credits)

Semester 1

• Advanced Campaign Creation (20 credits)

Semester 2

• Advertising Business Management (20 credits) 

Tell me more about the BA(Hons) Advertising course

The advertising world is evolving at an incredible pace; studying BA(Hons) Advertising at University College Falmouth will put you in a strong position to stay ahead of the game.

You will gain a full understanding of the range of innovative methods and technologies used to build and communicate with new audiences, including: rich media banners; animated and electronic spots; digital brochures; community-generating platforms; virtual press conferences and events; guerrilla marketing; viral marketing; digital product placement and ambient advertising, as well as more traditional advertising media.

Simulating the advertising industry, you'll devise and plan campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio. You'll also develop a creative and entrepreneurial understanding of the history of advertising in an international context, undertake professional placements and visit London and Amsterdam to interact with practitioners in the workplace.

By choosing to study for a degree in Advertising at Falmouth you will:

• Benefit from being taught by friendly staff who are working at the very highest levels of the advertising industry.
• Learn a wide range of skills, with a strong emphasis on emerging media technologies and online advertising.
• Become adept at visual and verbal communication through practical, studio-based learning.
• Gain valuable insight through regular visits from communications experts, plus a programme of guest lectures where you'll hear from advertising specialists from all areas of the industry.
• Undertake units of study within the advertising industry itself, benefiting from our strong links with some of the UK's most respected practitioners.
• Receive insight and inspiration from study visits spent at a range of top London and Amsterdam advertising organisations.
• Be based at the inspiring Tremough Campus, which boats a wide array of world-class facilities.

How is the course taught?

This full-time course is practice-based with academic discourse and applied theory woven throughout. There's
a strong focus on emerging media technology and online advertising. You'll work on live projects as much as possible, in groups and individually, and participate in study visits.

Assessment

• Visual, verbal and written assignments
• Final year dissertation and portfolio 

Facilities

Our Media Centre and Learning Resource Centre include:

• Dedicated print and radio newsrooms with professional script-writing and editing software and live news feed
• Video editing suites with AVID Media Composer for video editing and surround sound capability
• Audio post-production suites with Pro Tools for sound design and editing
• Digital production suite with software including Adobe Creative Suite
• Equipment store with a range of cameras, tripods, monitors, microphones, DVD players, PA systems, lights, film dollies and tracks
• 106-seat cinema
• An extensive DVD & video library featuring over 17,000 titles
• Access to over 140,000 books
• A comprehensive electronic journal resource base including Public Relations Review and PR Week
• Newspaper and slide archives

Professorial lecture series

Falmouth's Professorial lecture series aims to produce an engaging and challenging public programme that stimulates the intellectual curiosity of our staff, students and alumni, our research collaborators, our industry partners, our local communities and other supporters. Recent lectures relevant to students in the School of Media include Andrew Chitty and Emily Bell.

Andrew Chitty

Seven myths that drive the digital economy

Andrew has been a pioneer in the converging worlds of TV and digital media since the mid 90s when as Editor of BBC2's The Net he was responsible for the BBC's first website and virtual world. Since 1998 he's built Illumina Digital into the UK's leading cross platform production company winning a raft of awards including 4 BAFTAS, 8 RTS Awards, The UN award for e-learning and even a Golden Ladle for the world's best cookery site. In 2008 Illumina joined All3Media, the UK's largest independent production group.

Andrew has been active in policy and industry groups, co-authoring OFCOM's paper New Options for Public Service in the Digital Age and has advised Lord Stephen Carter as a member of the ministerial steering board for the Digital Britain Report. He is a council member of PACT, trustee of TRC Media in Glasgow and a past board member of Skillset. Andrew is currently Chair of the National Skills Council for Digital Media.

A video of Andrew Chitty's lecture can be viewed online here

Download the transcript of Andrew Chitty's lecture (175.81 KB)

Emily Bell

Back To the News Future: Journalism 10 Years from Now

Director of Digital Content for Guardian News and Media, Emily set up www.mediaguardian.co.uk in 2001. www.guardian.co.uk has won multiple awards, including the prestigious Webby for Best Newspaper on the web in 2005, 2006 and 2007. Oxford graduate, Bell is one of the rising stars coming through from a younger, more web-focused generation of senior media figures.

A video of Emily Bell's lecture can be viewed online here

Answers and advice about the course

If you have any queries about the course please visit our HelpMe Forum or email Award Leader, Jono Wardle: jono.wardle@falmouth.ac.uk

HelpMe Forum: BA(Hons) Advertising

For further information about BA(Hons) Advertising at University College Falmouth, please email admissions@falmouth.ac.uk or telephone Admissions on 01326 255764

Taster days

Our taster days are intended to give prospective applicants the chance to immerse themselves in their course of choice for a full day, working on a project with our staff and students. We run tours of all our facilities and accommodation, provide lunch, and really give guests a flavour of life at Falmouth.

• 5 December 2011: BA(Hons) Advertising - 35 spaces available

For more information, please email: tasterdays@falmouth.ac.uk

Career opportunities

We expect out Advertising graduates to pursue careers in a wide range of communication industries and business settings. Further options include postgraduate study.  

• Advertising account executive
• Advertising media planner
• Advertising creative
• Freelance consultant
• In-house advertising and marketing staff

Entry requirements

A minimum of 220 UCAS points, equivalent Level 3 qualifications or relevant experience. All applicants will be invited to attend an interview.

Please see our How to Apply page for more information.

For further information about BA(Hons) Advertising at University College Falmouth, please email admissions@falmouth.ac.uk or telephone Admissions on 01326 255764.

Interview and selection process

All applicants are invited to interview. There will be a group tour of the facilities, a course talk, followed by a guest lecture and then interviews. Applicants are required to bring an advertising campaign that appeals to you to the interview.

Interviews will commence from 5 December 2011.

Location: Tremough Campus

Related courses

• Creative Events Management BA(Hons)
• Journalism BA(Hons)
• Creative Advertising MA