Advertising BA(Hons)

Why study BA(Hons) Advertising at University College Falmouth?

BA(Hons) Advertising course leaflet (1.48 MB)

BA(Hons) Advertising has been designed in consultation with marketers, brand managers and ad agency professionals to create informed practitioners ready to shape the future of the industry. This forward-looking course is highly vocational and will equip you with the relevant skill sets, market knowledge and professional contacts to begin a fulfilling career on graduation.

Studying at Falmouth will also put you at the heart of a thriving and innovative creative media community, giving you plenty of opportunities to collaborate with students on other courses including public relations, journalism, graphic design, photography, digital media, animation, film, creative events management and fashion.

What will I get out of the course?

You will gain a full understanding of the range of innovative methods and technologies used to build and communicate with new audiences, including: rich media banners; animated and electronic spots; digital brochures; community-generating platforms; virtual press conferences and events; guerrilla marketing; viral marketing; digital product placement and ambient advertising, as well as more traditional advertising media.

Simulating the advertising industry, you'll devise and plan campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio. You'll also develop a creative and entrepreneurial understanding of the history of advertising in an international context, undertake professional placements and visit London and Amsterdam to interact with practitioners in the workplace.

The advertising world is evolving at an incredible pace; studying BA(Hons) Advertising at University College Falmouth will put you in a strong position to stay ahead of the game.

Tell me more about the BA(Hons) Advertising course

By choosing to study for a degree in Advertising at Falmouth you will:

• Benefit from being taught by friendly staff who are working at the very highest levels of the advertising industry.
• Learn a wide range of skills, with a strong emphasis on emerging media technologies and online advertising.
• Become adept at visual and verbal communication through practical, studio-based learning.
• Gain valuable insight through regular visits from communications experts, plus a programme of guest lectures where you'll hear from advertising specialists from all areas of the industry.
• Undertake units of study within the advertising industry itself, benefiting from our strong links with some of the UK's most respected practitioners.
• Receive insight and inspiration from study visits spent at a range of top London and Amsterdam advertising organisations.
• Be based at the inspiring Tremough Campus, which boats a wide array of world-class facilities.

Facilities

Our Media Centre and Learning Resource Centre include:

• Dedicated print and radio newsrooms with professional script-writing and editing software and live news feed
• Video editing suites with AVID Media Composer for video editing and surround sound capability
• Audio post-production suites with Pro Tools for sound design and editing
• Digital production suite with software including Adobe Creative Suite
• Equipment store with a range of cameras, tripods, monitors, microphones, DVD players, PA systems, lights, film dollies and tracks
• 106-seat cinema
• An extensive DVD & video library featuring over 17,000 titles
• Access to over 140,000 books
• A comprehensive electronic journal resource base including Public Relations Review and PR Week
• Newspaper and slide archives

Course outline

Level 1

• Techniques of Persuasion
• Creative Approaches to Problem Solving 
• Promotional Culture & Contemporary Practice 
• Convergence in Communication 
• Business and Applied Technology

Level 2

• Branding & Brand Strategy
• Google Practitioner 
• Advertising with Emerging Technologies 
• Social Media

Level 3

• Advertising Business Management (optional unit)
• Interactive Art Direction (optional unit) 
• Fashion Marketing Communications (optional unit) 
• Portfolio 
• Dissertation

Professorial lecture series

Falmouth's Professorial lecture series aims to produce an engaging and challenging public programme that stimulates the intellectual curiosity of our staff, students and alumni, our research collaborators, our industry partners, our local communities and other supporters. Recent lectures relevant to students in the School of Media include Andrew Chitty and Emily Bell.

Andrew Chitty

Seven myths that drive the digital economy

Andrew has been a pioneer in the converging worlds of TV and digital media since the mid 90s when as Editor of BBC2's The Net he was responsible for the BBC's first website and virtual world. Since 1998 he's built Illumina Digital into the UK's leading cross platform production company winning a raft of awards including 4 BAFTAS, 8 RTS Awards, The UN award for e-learning and even a Golden Ladle for the world's best cookery site. In 2008 Illumina joined All3Media, the UK's largest independent production group.

Andrew has been active in policy and industry groups, co-authoring OFCOM's paper New Options for Public Service in the Digital Age and has advised Lord Stephen Carter as a member of the ministerial steering board for the Digital Britain Report. He is a council member of PACT, trustee of TRC Media in Glasgow and a past board member of Skillset. Andrew is currently Chair of the National Skills Council for Digital Media.

A video of Andrew Chitty's lecture can be viewed online here

Download the transcript of Andrew Chitty's lecture (175.81 KB)

Emily Bell

Back To the News Future: Journalism 10 Years from Now

Director of Digital Content for Guardian News and Media, Emily set up www.mediaguardian.co.uk in 2001. www.guardian.co.uk has won multiple awards, including the prestigious Webby for Best Newspaper on the web in 2005, 2006 and 2007. Oxford graduate, Bell is one of the rising stars coming through from a younger, more web-focused generation of senior media figures.

A video of Emily Bell's lecture can be viewed online here

Answers and advice about the course

If you have any queries about the course please visit our HelpMe Forum or email jon.cope@falmouth.ac.uk

HelpMe Forum: BA(Hons) Advertising

For further information about BA(Hons) Advertising at University College Falmouth, please email admissions@falmouth.ac.uk or telephone Admissions on 01326 214370

Career opportunities

We expect out Advertising graduates to pursue careers in a wide range of communication industries and business settings. Further options include postgraduate study.  

• Advertising account executive
• Advertising media planner
• Advertising creative
• Freelance consultant
• In-house advertising and marketing staff

Course entry requirements

A minimum of 220 UCAS points, equivalent Level 3 qualifications or relevant experience. All applicants will be invited to attend an interview.

Please see our How to Apply page for more information.

For further information about BA(Hons) Advertising at University College Falmouth, please email admissions@falmouth.ac.uk or telephone Admissions on 01326 214370

Interview dates and selection process

Interviews will commence in late January.

The interview will include a group tour of facilities and course talk, followed by a group brainstorm around a brief, then an individual interview. Applicants will be sent a brief for a brainstorming session and will also be required to bring an advertising campaign that appeals to them to interview.

Location: Tremough Campus

Related courses

• BA(Hons) Digital Media
• BA(Hons) Public Relations
• MA Creative Advertising