Advertising BA(Hons)

Why study BA(Hons) Advertising at University College Falmouth?

BA(Hons) Advertising course leaflet (1.48 MB)

On this challenging, hands-on course designed by industry professionals, you'll become adept at visual and verbal communication through practical, studio-based learning. Simulating the advertising industry, you'll devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio. With a strong focus on emerging media technology and online advertising, BA(Hons) Advertising at Falmouth will equip you with the relevant skills, market knowledge and professional contacts to begin a fulfilling career on graduation.

The advertising world is evolving at an incredible pace; studying BA(Hons) Advertising at University College Falmouth will put you in a strong position to stay ahead of the game.

Tell me more about the BA(Hons) Advertising course

Trustworthy open marketing will be a key factor in the future of advertising, especially in a world that is now ten years into online advertising. BA(Hons) Advertising at Falmouth explains the big breakthroughs that came from direct marketing, e-commerce learning, email adoptions and, most recently, the wide-scale use of online search engines by consumers.

Practice-based with academic debate and theory woven throughout it, this course will give you a full understanding of search engines, rich media banners, online spots, animated and electronic spots, digital brochures, community-generating platforms, virtual press conferences and events, guerrilla marketing, viral marketing, digital product placement and ambient advertising as well as more traditional advertising media. You'll also develop a creative and entrepreneurial understanding of the history of advertising in an international context, work on live projects and undertake a professional placement at the end of your second year.

Designed in consultation with marketers, brand managers and agency professionals, this forward-looking course is highly vocational and will provide an excellent foundation for a professional career in advertising - 21^st century style.

Facilities

Our Media Centre and Learning Resource Centre includes:

• 140,000 books
• A comprehensive electronic and journal resource base
• Newspaper and slide archives
• Over 17,000 titles in our DVD & Video library

Answers and advice about the course

If you have any queries about the course please visit our HelpMe Forum or email jon.cope@falmouth.ac.uk

HelpMe Forum: BA(Hons) Advertising

For further information about BA(Hons) Advertising at University College Falmouth, please email admissions@falmouth.ac.uk or telephone Admissions on 01326 213730

Career opportunities

• Advertising Account Executive
• Advertising Media Planner
• Advertising Creative
• Freelance consultant

Course entry requirements

UCAS Tariff 220 points, mainly from the A2 level, or National Diploma, 14-19 Specialist Diploma, Access to HE Awards or other appropriate level 3 qualifications/experience.

Please see our How to Apply page for more information.

For further information about BA(Hons) Advertising at University College Falmouth, please email admissions@falmouth.ac.uk or telephone Admissions on 01326 213730

Interview dates and selection process

Interviews will commence in late January.

The interview will include a group tour of facilities and course talk, followed by a group brainstorm around a brief, then an individual interview. Applicants will be sent a brief for a brainstorming session and will also be required to bring an advertising campaign that appeals to them to interview.

Location: Tremough Campus

Related courses

• BA(Hons) Digital Media
• BA(Hons) Public Relations
• MA Creative Advertising