Introduction to Effective Business Writing: 30 May 2012
I had the pleasure of attending a two-day course in Writing for Business run by Piers Alder... Piers was a pleasure to learn from - his knowledge was clear and he imparted it well without being patronising. The course was highly relevant to business and he interacted well with his devoted following. Highly recommended.Matt Stephens, Clicks2Conversations blog
Why study Introduction to Effective Business Writing at Falmouth?
Our professional development business writing course will teach you how to communicate with precision and impact, deepen relationships with existing customers, find creative ways to attract new clients or make your internal communications more effective. When writing for business, the ability to write clear, compelling and original copy is a key business skill. The Introduction to Effective Business Writing CPD course will show how to use language confidently and effectively.
Completing the course will provide you with a very marketable skill that will significantly enhance your employability and career prospects.
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You will learn
- To write clearly and with impact
- How to hone a concise message
- How to structure a piece of persuasive writing
- Techniques for effective online writing
- Ways to catch an audience's attention
- Techniques to unleash creativity
- How to adjust the tone of your writing for different media and audiences
Who is the course for?
This course is primarily aimed at professionals for whom communication is part of their day to day work. It's also for professionals who would like to improve their overall business writing skills - people who have been writing as part of their professional life for some time but who recognise that they would like some formal input to reflect on and develop their skills.
How is the course taught?
This writing for business course is delivered face-to face at our Tremough Campus, Penryn. You will be taught key principles of business writing, be shown how those principles have been successfully applied through examples, and complete a series of practical writing exercises. Constructive feedback on what you have written from your tutor will sharpen your self-critical skills. You will also have the opportunity to work on examples of writing you bring with you to the course with input from the tutor.
About your tutor
Piers Alder is a copywriter and consultant with wide experience in business writing. He began his writing career as a magazine journalist and worked as chief sub-editor at magazines including the launch of popular science monthly Focus, before spending several years creating web content in the early days of the internet. He now runs the Wordbrain copywriting agency: www.wordbrain.com.
Piers is also an experienced tutor and has run a number of highly successful writing courses for University College Falmouth.
Entry requirements
There are no formal entry requirements for this course. Those completing the course will receive a University College Falmouth Certificate of Attendance.
Fees, dates and venue
Course fees are set at £235 for businesses and individuals. A discount of £60 is available for University College Falmouth staff, current students, alumni as well as for UCP graduates and freelance creative professionals working in Cornwall.
Date: Wednesday 30 May 2012
Time: 9.30am coffee for 10.00am start - finish at 4.30pm
Venue: Seminar room 2, Peter Lanyon Building, Tremough Campus, Penryn, TR10 9EZ
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