Writing for Business

MA Professional Writing at University College Falmouth is offering a two day course aimed at people who'd like to improve their writing skills for business.

Designed for busy professionals, this hands-on, practically focused course will help anyone who wants to write better marketing copy and website text. Whatever business you're in, we'll show you how to make your writing clearer, more powerful, and effective.

You'll discover ways to kick-start your writing and make the most of your strengths. And you'll leave us armed with a variety of practical tips and techniques to build your confidence and effectiveness as a writer.

Writing Creative Marketing Copy

Marketing copy is a crucial part of your business communications. The copy you write needs to speak on your behalf and represent you, your company, your service or your product. To achieve your goals, it has to be informative, well-constructed and persuasive.

Whether you're writing brochures, flyers, sales emails, advertisements, direct marketing mailouts or radio spots, your copy should have a personality that reflects your brand and its values. Achieving a distinctive and attractive tone of voice is the main focus of this course.

Writing for the Web is different. Web users have notoriously short attention spans, so you need to know how to engage them immediately, give them the information they need and get your key business messages across as quickly and memorably as possible.

Your tutor will show you how to write focused, user-friendly Web content through a series of creative yet practical exercises. As well as learning how to adapt text written for print publications so that it works on the Web, you'll also find out how to optimise your content for search engines and improve your position in search results.

What you will need to bring: an example of current marketing and promotional copy (flyer, leaflet, brochure, etc)

Tutor: Piers Alder

Cost: £180 per person

16 - 17 March 2010 (Tremough)

Time: 10:00 - 16.30

Venue: The Boardroom, Tremough House, Tremough Campus, University College Falmouth

Lunch is included

Online Payment: Secure online payment

30 - 31 March 2010 (Bristol)

Time: 10:00 - 16.30

Venue: The Architect Centre, Narrow Quay, Bristol

Map: www.architecturecentre.co.uk

Directions: www.architecturecentre.co.uk

Lunch is included

Online Payment: Secure online payment

Your tutor

Piers Alder is a copywriter and consultant with wide experience in business writing. He is currently head of content at Midlands creative agency Rawww, and began his writing career as a magazine journalist. He lives near Bath.

Training grant for small businesses in the SouthWest

Business Link SouthWest offers a training grant for small businesses. The Leadership in Management Advisory Service covers the cost of employee training.

Eligibility criteria:

• A company owner, director or senior manager needs to make the request
• A minimum of 5 employees from a company must be booked for training

Applicants need to contact Business Link SouthWest on:
0845 600 9966

Contact us

For more information about our Writing for Business short courses, or if you would prefer to make payment by cheque, please contact Alex di Savoia alex.disavoia@falmouth.ac.uk for more details.