Get your business on the write track

Well written copy speaks to potential customers and whets their appetite for more. Is there a secret to producing effective and creative marketing copy?  Is there a special language that speaks to a target audience as well those with a general interest in services or products?  In times of recession, how can businesses produce effective marketing copy that is flexible?

MA Professional Writing at University College Falmouth is offering a two-day course that addresses these issues and more.  This is the second in a series of successful career and professional development courses "Writing Creative Marketing Copy." The course is being run at UCF's Tremough Campus in Cornwall and at The Architect Centre in Bristol in March 2010.

The course is aimed at people who create marketing content and would like to improve their writing skills for business. Designed for busy professionals, this hands-on, practical course will help anyone who wants to write better marketing copy and copy for websites.  Whatever the nature of their business, attendees will be shown how to make their writing clearer, more powerful and more creative. Attendees will leave armed with a variety of practical tips and techniques to build their confidence and become more effective business writers.

Course Leader Christina Bunce said: "The secret to producing effective marketing copy is knowing how to engage your audience immediately and giving them the information they need.  Getting key business messages across as quickly and memorably as possible is an essential component of this short course."  Bunce continued by saying: "The course will show you how to write focused, user-friendly content through a series of creative yet practical exercises. As well as learning how to adapt text that's produced for print publications or the web, businesses will also find out how to optimise written content for search engines and improve their website's position in search results."

Piers Alder, the tutor for the course, is a copywriter and consultant based near Bath with wide experience in business writing. He is currently head of content at Midlands creative agency Rawww, and began his writing career as a magazine journalist.

University College Falmouth is strategically committed to offering flexible modes of learning to a broad range of students. As a Skillset Academy, it will soon launch a range of short courses in Professional Media Practice, designed in collaboration with industry partners to enable  professionals to understand the challenges of the new media environment. A number of other courses are being developed online.

The dates and venues for the courses are:

16 - 17 March 2010                                                          30 -31 March 2010

University College Falmouth                                              The Architect Centre
Tremough Campus                                                            Narrow Quay, Bristol
Penryn, Cornwall TR10 8EH                                               Bristol BS1 4QA

Time: 10:00 - 16:00 each day                                            Time: 10:00 - 16:00 each day

The cost of the course is £180 which includes lunch on both days.  

For more information please contact alex.disavoia@falmouth.ac.uk  or ring 01326 254 330 or visit www.falmouth.ac.uk/writingforbusiness

Regional business may qualify for a grant.  Business Link SouthWest offers a training grant for small businesses. The Leadership in Management Advisory Service covers the cost of employee training.  The eligibility criteria is as follows: 1) A company owner, director or senior manager needs to make the request; 2) A minimum of 5 employees from a company must be booked for training; and 3) Applicants need to contact Business Link SouthWest on:0845 600 9966

Ends

For further information about MA Professional Writing at University College Falmouth, visit http://www.professionalwriting.falmouth.ac.uk/, email admissions@falmouth.ac.uk or telephone Admissions on 01326 213730.

University College Falmouth is the only independent Higher Education institution in Cornwall with the powers to award degrees in its own name.  It has two campuses in Cornwall - at Woodlane in Falmouth and Tremough in Penryn (which it owns, and jointly manages with the University of Exeter) - and a third campus at Totnes in Devon, following its merger with Dartington College of Arts in 2008.

This merger created a new institution focusing on the expansion of Falmouth's expertise in Art, Design and Media and Dartington's expertise in Choreography, Music, Theatre, Art and Writing.  The Devon-based courses will relocate to a new, high-specification Performance Centre at Tremough in 2010, paving the way for a new specialist Arts University in Cornwall by 2012/2013 that will be unique to the South West. 

The College is a founding partner in the Combined Universities in Cornwall (CUC), a unique initiative to promote regional economic regeneration through Higher Education, funded mainly by the European Union (Objective One), the South West Regional Development Agency, and the Higher Education Funding Council for England, with support from Cornwall Council.

For further information about University College Falmouth, please contact Jilly Easterby MCIPR, Head of Public Affairs, Telephone: 01326 213792, or email:  jilly.easterby@falmouth.ac.uk

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