Tutor: Anna Kiernan
Level: 3
Length of unit (when it runs): Autumn term, 10 weeks
Credits: 20 CATS/10 ECTS
Description:
In this unit you will learn how book publishing works, in terms of professional relationships and contemporary editorial and business practices. You will explore some of the ways in which new technologies have impacted on modern day publishing, within an evolving creative and cultural economy. By examining case studies from book and magazine publishing, you will develop your understanding of the process of publishing from initial pitch to final publication. You will also learn to identify concepts and develop brands, in intellectual and commercial terms, and to successfully present those concepts/brands to different audiences.
Assessment:
List proposal: 2000 words (50%)
Pitch for new title: 1000 words (30%)
Presentation
(20%)
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