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Audiences and Genres

Tutor: Julia Kennedy
Level: 1
Length of unit (when it runs): Spring term
Credits: 20 CATS/10 ECTS

Description:

In this unit you will explore notions of genre and audience, and how they might frame your writing/reading of journalistic texts. You will consider how different audiences make sense of various textual forms, and the subsequent formation of public knowledge. You will investigate the principal methodological approaches to audience research, and address inherent ethical issues. After exploring the ways in which various ‘interpretative communities' are formed around specific areas of media use, you will examine the ways in which ‘fandom' is represented ad interpreted.

Assessment:

Initial proposal group seminar presentation (week 5) - 20%
Work in progress group seminar presentation (week 10) - 30%
Individual critical 2000 word report (week 11) - 50%

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