Developing Multiplatform Ideas

Course content

Date: TBA

This course is part of the Build Your Own MA portfolio of Professional Media Short Courses being delivered by participating Skillset Media Academies across England. All of these short courses offer postgraduate credits towards an award and can be taken individually or in combination with other courses across the network to achieve a recognised qualification, a Postgraduate Certificate, Diploma or MA in Professional Media Practice. This particular course carries 20 credits.

To browse all available courses and find out more, visit: www.skillset.org/build

What is multiplatform? What makes a strong multiplatform project? How can you develop great cutting edge ideas, then frame and pitch them to get commissions?

Richard Williams (Head of Multiplatform Productions at BBC Vision) will equip you to face current industry challenges during a 2-day residential, followed by 8 weeks of part-time supported learning online.

• Develop your understanding of the multiplatform world (broadcast, online, gaming and mobile) - new opportunities and trends, shifts in audience behaviours, developments in technologies and content, emerging development processes and current commissioning needs.
• Generate, develop and pitch your own multiplatform ideas. This intensive opportunity allows you to develop an individual project with hands-on support from industry experts - an idea you have in development, or a new response to a current commissioning brief. With just 8-14 participants, we can respond to your specific needs and help you work towards that powerful pitch.
• Breathe. Take a weekend break from the daily grind and learn new techniques to maximise creativity and generate fresh ideas. Stimulate your business with invaluable networking opportunities and precious space for collaboration and inspiration.
• Do all this while keeping up the day job - anywhere, anytime. Work around your existing commitments and use our flexible online programme to embed your learning directly into your business activities.

This new course is aimed at experienced producers and creatives (television, film, music, commercials, publishing and other specialisms) who want to develop their understanding of multiplatform.

You should have at least two years' professional experience in media production. The course advances rapidly, so you will need to be up to speed with existing production methods. No existing knowledge of multiplatform production is required.

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Course structure

The 2-day residential workshop in Falmouth offers practical, hands on sessions that develop your understanding of multiplatform and your individual multiplatform ideas: analysing current case studies, creative brainstorming, proposal writing and live pitching in a supportive and encouraging environment.

During the residential, you initiate an individual project proposal. You then develop this project with expert support and feedback during the course and throughout eight weeks of online project work. The online programme is designed to fit around your existing commitments, always accessible wherever you are.

Your virtual learning environment offers a tailor-made workspace: A private area where you can make notes, upload your work for feedback, and contact your tutor for a one to one discussion; and an area open to all Developing Multiplatform Ideas delegates that offers news, profiles of other delegates and tutors, and an active forum to discuss key issues as they arise. A schedule helps you track your activity and that of other participants as the seven weeks progress.

Industry experts will feature in virtual seminars. Tutors will offer guidance on your developing project, setting you specific tasks to aid its effective progression. The learning environment also supports collaborative project work via a group wiki (where you can co-create documents), and an interactive tool that allows you to upload and make detailed comments on high quality images and video - for example, viewing and commenting on video frame by frame.

The virtual learning environment includes simple tutorials that demonstrate how to use each feature. The residential will also provide an introduction to the range of online resources available to you.

Tutors

Richard Williams, Lead Tutor

Head of Multiplatform Productions at BBC Vision, Richard is responsible for the production of web, eTV and mobile output across factual, lifestyle, drama, comedy and entertainment. The creative and business lead for in-house production, he heads a team of 190. Richard was previously Executive Producer for Specialist Factual web output, responsible for commissioning and producing science, nature, history, arts, religion and weather sites. Before joining the BBC in 1999, Richard led the editorial team in a dot com business and worked in radio, print journalism and public relations. He regularly lectures on the uses and potential of new media.

Dr Christine Truran, Course Leader

Previously a producer and director at the BBC, Christine came to Falmouth in 2000 to launch the MA in Television Production. Using her strong industry links to generate guest lectures, work placements and production partnerships, Christine is keen to bridge the gap between studying and employment, creativity and professionalism. Her current research explores ‘virtual narratives' - the impact of interactivity on storytelling within digital media.

Target audience

This course is open to media professionals with an undergraduate degree and work experience in a relevant industry (normally a minimum of two years); and to non-graduates with significant and relevant work experience (normally ten years) who can demonstrate an ability to both complete and benefit from the course. Please contact us if you would like to talk through your experience and explore whether the course is right for you.

Course fees

£800 per participant.

Local accommodation is available to suit your budget. Accommodation costs for the residential are not included in the course fee.

Skillset bursaries are available to fund up to 80% of your costs. Find out more about Skillset's multiplatform bursaries here

There may be other bursaries available to attend this course - visit our fees and funding section for more information

Facilities

The courses utilise University College Falmouth's first-class Media, Design and Photography resources

Contact

To find out more about the Skillset Media Academies visit: www.skillset.org/training/san/sma/

To find out more about the course, contact Gabby Rogers for Skillset short courses at Falmouth. Gabby can explore with you how our courses can best meet your needs. Email: gabby.rogers@falmouth.ac.uk

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